How Much Does Brevo Cost in 2026? The Real Numbers

The short answer: Brevo bills by emails sent, not contacts stored, so every paid plan includes unlimited contacts. The Starter plan runs from about $9 a month for 5,000 emails up to about $69 a month for 100,000 emails. The Business plan runs from about $18 a month up to about $669 a month for higher volume, and adds automation, landing pages, A/B testing and advanced reporting. There is a free plan capped at 300 emails a day. The catch is two extras: removing Brevo branding is a paid add-on on Starter, and sending past your monthly allowance triggers per-email overage charges.

How Brevo pricing actually works

Most email tools charge by how many contacts you store. Brevo is different: it charges by how many emails you send in a month, and lets you keep as many contacts as you like. That single design choice is the whole reason Brevo lands on so many shortlists, and it is why the question "how much does Brevo cost" has no single answer. It depends on your send volume, not your list size.

Here is the current lineup in 2026:

Within each plan, the price rises with the monthly email allowance you pick. On Starter, $9 buys 5,000 emails and $69 buys 100,000. On Business, the range runs from about $18 up to about $669 for the highest volume tiers. You choose the send bucket that matches your month, and you can move up or down.

The two costs that inflate the bill

The headline prices are honest, but two extras catch people out.

Branding removal. On the Starter plan, Brevo adds its own logo to the bottom of your emails. Removing it is a paid add-on. So the cheapest tier is a little more expensive than the sticker price once you want your emails to look fully your own, which most businesses do.

Overage charges. Because you buy a monthly send allowance, going over it costs extra per email. In a normal month this never comes up. In a busy month, a big launch or an extra newsletter can push you past the line and add a charge you did not plan for. If your volume swings, size your plan for the busy months, not the quiet ones.

Is Brevo cheaper than Mailchimp?

Often, but not always, and the reason is the pricing model. Mailchimp charges by contacts stored; Brevo charges by emails sent. So if you have a 40,000-contact list you email twice a month, Brevo is dramatically cheaper, because you pay for 80,000 sends rather than for storing 40,000 people. Flip it around: if you email a 2,000-person list every single day, your send count is high and Brevo's advantage shrinks or disappears. The honest way to compare is to estimate your monthly sends and your contact count, then price both. Do not trust the headline number on either.

When Brevo is the right call, and when it is not

Brevo is a strong pick if you want cheap, reliable sending with a large list you mail occasionally, and you are comfortable building the campaigns yourself. The deliverability is solid for permission-based marketing, the automation on the Business plan is capable, and the send-based pricing is genuinely kind to big, low-frequency lists.

It is the wrong call in one specific case: when sending was never your bottleneck. Plenty of businesses buy an email tool, build one welcome email, and then the account goes quiet, because nobody has time to plan and write the ongoing campaigns. A cheaper sender does not fix that, and neither does a more expensive one. Worth saying plainly: Brevo is built for opted-in marketing and transactional email, not cold outreach to purchased lists. If your outreach is cold rather than to a list that asked to hear from you, that is a different job entirely and needs a tool built for personalized cold email at scale with its own deliverability guardrails, not a marketing ESP.

The alternative that is not about price

If the real problem is that the campaigns never get made, the fix is not a different sending tool. It is getting the planning and writing off your plate. That is the job an AI marketing agent does: it plans the campaign, writes the emails and posts, launches them on your approval, and reports what happened, and it can send through a tool like Brevo rather than replace it. We cover that side in the Brevo alternative breakdown, and where sending sits next to ads and content in the guide to the best AI marketing tools.

So the answer to "how much does Brevo cost" is: cheap to send, if sending is what you needed. Price it on your own send volume, budget for branding removal and the odd overage month, and be honest with yourself about whether the tool was ever the thing holding your marketing back.