Blog / 5 November 2026 / 6 min read
Solar Marketing Agency Pricing and What Solar Installers Pay
No solar agency price list is published. Benchmark retainers, platform costs, an AI agent at $49 to $499, and how many extra systems each option has to sell to pay for itself.
The agent drafts a real starter campaign for your business: the angle, three ads, a five-post calendar and a budget split. One free run, about 30 seconds.
You have had your free run here. Create your account and the agent writes you a full 90-day marketing plan for your business.
Campaign for . Describe your own business above to run yours.
Campaign angle & audience
Ready-to-run ads
Suggested budget split
First week of content
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Enter your firm name and niche and ask for a client acquisition campaign. The plan comes back in about 30 seconds, so you can set it next to an agency proposal before you sign.
A solar marketing agency is not priced in any public list. The closest benchmark is a general B2B or local-business retainer of about $2,500 to $10,000 a month before ad spend. Solar design and sales platforms run proposals and financing but you still write the campaigns. An AI marketing agent that drafts the local lead ads, homeowner quote follow-up and review requests costs $49 to $499 a month.
That gap is why the decision is hard. The agency number is a benchmark from other industries, the platform numbers move with your seat count and project volume, and the agencies that do specialize mostly quote after a call. Below is what we could find, what each option buys, and how to test a proposal against the systems you actually need to sell. If you mainly need the monthly work done, see solar company marketing software.
What solar marketing options charge
| Option | What it is | Monthly fee | Source |
|---|---|---|---|
| General local business and B2B agency retainers | Agency | $2,500 to $10,000 | Range from agency pricing guides, not solar specific |
| Agencies that specialize in solar marketing | Agency | Quote only | No price published, so none is guessed here |
| Solar design and sales platforms such as Aurora Solar, OpenSolar and Enerflo | Platform | By seat or quote | Proposal and sales tools, not campaign writers, and the bill scales with users and projects |
| AiMarketer | AI marketing agent | $49 to $499 | AiMarketer own pricing page |
Agency figures come from agency-run pages and tend to skew high, so treat them as the top of the range and negotiate down. Specialist solar agencies are left in the table with no number rather than guessed.
Three price bands, and what each one buys
Under about $500 a month is software. You get tools that draft, schedule or send, and you approve or write the rest. It suits an installer where someone will spend an hour a week on it.
$2,500 to $10,000 a month is a managed service. The agency runs ads and follow-up and reports on leads, usually on a contract, with ad spend billed on top. The questions that matter are who owns the ad accounts, how a lead is counted and who signs off on savings claims.
Above that is a full program for a multi-state installer. It makes sense when signed systems per month can carry the fee several times over.
An AI marketing agent sits between the first two bands on effort: it drafts the ads, the quote follow-up and the review requests, and you approve each one. The plans are on AiMarketer pricing.
What an agency has to earn to pay for itself
Take the gross profit one installed system brings in and divide it into the year one agency fee. As an example only, assume a residential system produces $5,000 of gross profit. An agency at $2,500 a month costs $30,000 a year before ad spend, so it must land about 6 systems you would not have sold anyway. At $5,000 a month the number is about 12. A plan at $499 a month costs $5,988 a year, which is about 1.2 systems, and at $49 a month it is a fraction of one.
Put your own margin in. Gross profit differs a lot between cash, loan and lease sales and between residential and commercial work. The point is that a fixed fee needs a plan for where signed systems come from, and most installers already have warm sources: proposals that went quiet, past customers with neighbors, and homeowners who searched your name and found no reviews.
Why follow-up and reviews belong in the math
A solar buyer typically collects several quotes and decides slowly. A proposal that gets one reply and then silence is a lead you paid for and lost. Regular follow-up and a base of recent reviews are marketing work that lifts the close rate on leads you already have, and an agency that reports only new leads will never show you that. Once a homeowner replies, getting a site survey on the calendar quickly matters, and a scheduler for client-facing teams with shareable booking pages removes the back and forth.
Questions to ask before you sign
- Who reviews savings, payback and incentive claims before ads run?
- Who owns the ad accounts, the tracking numbers and the customer list if you leave?
- Is the report in booked site visits and signed contracts, or only in clicks and leads?
- What is the minimum term and the notice to cancel?
- Does the proposal include quote follow-up and reviews, or only new leads?
Frequently asked questions
How much does a solar marketing agency cost?
No solar specific price list is published. General local-business and B2B retainers run about $2,500 to $10,000 a month before ad spend, and agencies that specialize in solar usually quote after a call. Software is far cheaper, at $49 to $499 a month for an AI marketing agent, but you approve the work instead of handing it off.
How much should a solar company spend on marketing?
There is no reliable public benchmark, so budget from the unit economics. Work out the gross profit one installed system produces, then set the spend per signed system well below it. A budget that cannot be tied to signed contracts is a guess, whoever proposes it.
Is a solar marketing agency worth it for a small installer?
Rarely at $2,500 a month or more. That fee is $30,000 a year before ad spend, and a small installer needs several extra signed systems just to cover it. A flat plan that drafts the same campaigns for you to approve sets a much lower bar.
What should a solar marketing company do for me?
It should run local ads and follow-up aimed at homeowners in your service area, keep reviews coming in, and report signed contracts and booked site visits rather than clicks. If the report shows only impressions and leads, you cannot tell whether it pays.
Who owns the leads and ad accounts?
Ask before you sign. Some agencies run ads from their own accounts and sell the leads back to you, which leaves you with nothing if you cancel. Insist the ad accounts, tracking and customer list are in your name.
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