For solar installers and solar sales teams
Solar company marketing software and marketing automation for solar installers
AiMarketer writes the marketing a busy solar company never gets to: local lead generation ads, homeowner quote follow-up and review requests. Each piece is drafted in your voice and goes live only after you approve it.
The agent drafts a real starter campaign for your business: the angle, three ads, a five-post calendar and a budget split. One free run, about 30 seconds.
You have had your free run here. Create your account and the agent writes you a full 90-day marketing plan for your business.
Campaign for . Describe your own business above to run yours.
Campaign angle & audience
Ready-to-run ads
Suggested budget split
First week of content
This is a live generated draft. Want AiMarketer to actually launch and optimize it for you? Describe your business above to run this on yours, or have AiMarketer launch and optimize the campaign for you. You have had your free run on your own business. Create your account and the agent writes you a full 90-day marketing plan for it.
No card required for the demo. Nothing goes live without your approval, so savings and incentive claims get your review first.
The short answer
Solar company marketing software comes in two kinds. A design and sales platform such as Aurora Solar, OpenSolar or Enerflo runs proposals, financing and installs, and a CRM holds the pipeline. An AI marketing agent writes the local lead ads, homeowner quote follow-up and review requests those tools leave to you, for $49 to $499 a month.
Platform prices are described, not quoted, because most are set per seat or project volume and the figures published elsewhere do not agree.
What the agent drafts each month
- Local lead generation ads. Search and social ads aimed at homeowners in your service area, with a clear offer such as a free roof and usage assessment.
- Quote follow-up. A steady email and text sequence for homeowners who got a proposal and went quiet, which is where many signed systems are won or lost.
- Referral requests. A note to past customers asking for neighbors and friends, written the same way each time.
- Review requests. A review request after a smooth install, so the next homeowner who searches your name sees proof.
What solar company marketing software costs
The layers a solar company pays for. The design and sales platform and the CRM run proposals and pipeline. Only the last row writes new campaigns and ads. Ad spend sits on top in every case.
Design and sales platform
Aurora Solar and OpenSolar
Quote or tier
Solar design, proposals and sales workflow. Pricing varies by seat, project volume and add-ons, and published figures differ by source, so get a written quote.
Sales and financing platform
Enerflo
Quote only
Sales, proposals and financing workflow for solar and home improvement teams. Set per seat and scope after a sales call.
CRM
HubSpot or Salesforce
By seat and tier
Holds the pipeline and runs email sequences. Marketing features sit in higher tiers, and the bill grows with contacts and users.
AI marketing agent
AiMarketer
$49 to $499
A month. Drafts local lead ads, homeowner follow-up, referral and review requests for you to approve. Works next to the platform you already use.
Ask each platform vendor for a written all-in quote at your seat count and project volume, including add-on modules, before you compare it with anything.
Where the solar platform stops and marketing starts
A design and sales platform is the system of record for site designs, proposals, financing and project status. You should keep one. What it does not do is decide this month's ad message, write it, or notice that forty proposals from last quarter never got a second email.
A solar sale is long and local. A homeowner often asks several installers for quotes, takes weeks to decide and wants proof from neighbors. That makes follow-up and reviews worth as much as the first ad, and they are exactly the work that slips when the crew schedule is full. The agent drafts the ads, the follow-up and the review requests every month, so your decision is only approve or edit.
Solar advertising also carries rules a general marketer ignores. Claims about savings, payback and the federal and state incentives that apply change by state and utility, and consumer protection rules apply to financing language. Put your approved wording in your brand profile and review copy before you approve. The agent drafts, you decide, and nothing is published without that approval.
Who this fits
Owner-led residential installers
A small crew where the owner is also the salesperson. You get a monthly plan instead of a blank page.
Regional installers adding a second market
Firms entering a new county or state who need local ads and a fresh review base without hiring a marketer.
Owners weighing an agency
If a marketing agency proposed a monthly retainer, weigh it against a flat plan that writes and launches the same campaigns for you.
AI marketing agent
Get next month's local lead ads and quote follow-up drafted this week
Create your account. We will email you a 6-digit code to confirm, and you are in.
No card required. Your data stays yours.
Questions about solar company marketing
What is the best marketing software for solar companies?
It depends on the job. Solar design and sales platforms such as Aurora Solar, OpenSolar and Enerflo handle proposals, financing and installs, and CRMs such as Salesforce or HubSpot hold the pipeline. An AI marketing agent covers what they leave to you: drafting local lead generation ads, homeowner follow-up emails, referral requests and review requests, then waiting for your approval before anything goes live.
How much does solar marketing software cost?
Solar sales and design platforms usually price by seat or by project volume, and many quote after a call, so compare them on the whole bill. An AI marketing agent costs $49 to $499 a month on published plans, with ad spend extra, and it runs next to whichever design tool or CRM you already use.
How do solar companies get more leads?
Most installers rely on a mix of local search ads, social ads aimed at homeowners, referrals from past customers and strong online reviews. Speed matters too, because a homeowner usually requests several quotes. The agent drafts the ads and the follow-up sequence for your approval.
Can AI write solar marketing copy?
Yes, as a drafting tool. The agent writes ad copy, landing page text, quote follow-up emails and review requests in your voice, and you approve each piece. Solar claims about savings, incentives and tax credits change by state and utility, so keep your approved wording in your brand profile and review copy before it goes out.
Is solar marketing software worth it for a small installer?
It is worth it when the owner is also the salesperson and nobody has time to write ads or follow up on old quotes. A flat plan that drafts both sets a much lower bar than an agency retainer, and one extra signed system can cover many months of the plan.
Related reading
Solar is a local, high ticket sale, like property management marketing software and mortgage broker marketing software. Follow-up sequences are email work, covered in AI email marketing. If an agency has sent you a proposal, read solar marketing agency pricing first, and compare plans on AiMarketer pricing.