For gyms and fitness studios
Fitness studio marketing software and gym marketing for studios
AiMarketer runs the marketing a studio owner never has hours for: intro offer ads, a reply to every new lead, and win-back emails for members who stopped coming. Each piece is written in your studio's voice and launched only after you approve it.
The agent drafts a real starter campaign for your business: the angle, three ads, a five-post calendar and a budget split. One free run, about 30 seconds.
You have had your free run here. Create your account and the agent writes you a full 90-day marketing plan for your business.
Campaign for . Describe your own business above to run yours.
Campaign angle & audience
Ready-to-run ads
Suggested budget split
First week of content
This is a live generated draft. Want AiMarketer to actually launch and optimize it for you? Describe your business above to run this on yours, or have AiMarketer launch and optimize the campaign for you. You have had your free run on your own business. Create your account and the agent writes you a full 90-day marketing plan for it.
No card required for the demo. Nothing goes live without your approval, and every approved ad and email is logged.
The short answer
Fitness studio marketing software comes in two kinds. Gym management systems such as Mindbody, PushPress and Zen Planner start at $79 to $159 a month and run billing and booking, with marketing automation sold on top at $249 to $329 a month. An AI marketing agent writes and launches the ads, lead replies and win-back emails for $49 to $499 a month.
Prices were read on each vendor's own US page. Vendors that only quote are named without a number.
What the agent drafts each week
- Intro offer ads. Local search and social ads for one offer at a time, such as a first week or a free class, with a landing headline to match.
- Lead follow-up. A first reply and two follow-ups for every inquiry, so a trial request is not sitting for a day.
- Win-back emails. A short sequence for members who stopped attending, sent before they cancel.
- Review requests. A note after a member's milestone class, asked the same way each time.
What fitness studio marketing software costs a month
Five ways a US gym or studio can pay for marketing, read on the vendors' own pages in October 2026. The first four run the studio and its member list. Only the last one writes and launches the ads and emails. Ad spend sits on top in every row.
Booking and member system
Mindbody
From $79
A month for Starter in the US, with email confirmations and reminders. Email and SMS marketing and the lead dashboard are only on Ultimate. Accelerate and Ultimate are quoted.
Gym management
PushPress
$0, $159 or $229
A month for Free, Pro and Max. Higher card fees on Free. Its Grow marketing and CRM system is listed separately at $329 a month.
Gym management
Zen Planner
From $99
A month for Studio, $198 for Essentials, $348 for Ultimate, billed by active members. Zen Planner Engage, the email and text automation, is $249 a month.
Booking and member system
Glofox
Quote only
No price is published. The page asks for your business type and number of locations first.
AI marketing agent
AiMarketer
$49 to $499
A month. Writes and launches intro offer ads, lead follow-up and win-back emails for lapsed members after you approve each one.
Vendors that do not list a price on a page we could read, such as Wodify, are left out rather than guessed. Prices change with member count, so check your tier before you buy.
Where your management system stops and marketing starts
A gym management system is the record of who is a member, what they pay and when they train. It is the right home for billing, class booking and check-ins, and a studio should keep one. Marketing is a different job: deciding which offer to advertise this month, writing the ad, answering the person who filled in the form, and noticing the member who has missed three weeks.
Some systems cover part of this. Mindbody puts email and SMS marketing on its top plan only. PushPress and Zen Planner sell their marketing automation as a separate product. Even then, someone still has to write the campaigns and keep them current, and that is the part that slips when the owner is also coaching the 6 a.m. class.
That is the gap an AI marketing agent fills. It reads your offers and schedule, drafts the week's ads and emails, and waits for your approval. It works alongside the system you already use, so there is no migration of members or billing.
Which studios this fits
Single location studios
CrossFit boxes, yoga, pilates and boutique studios where the owner writes every post. You get a weekly plan instead of a blank page.
Gyms with a trial funnel
If leads arrive through a form or a free class offer, the agent keeps the follow-up fast and consistent.
Owners comparing add-ons
If you are weighing a $249 or $329 a month marketing add-on, compare it against what the same budget writes and launches for you.
AI marketing agent
Get next month's intro offer ads and win-back emails drafted this week
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Questions about fitness studio marketing
How much does fitness studio marketing software cost?
Fitness studio marketing software costs from $79 a month for a booking system with confirmations only, $159 to $229 a month for PushPress Pro or Max, $249 a month for Zen Planner Engage, and $329 a month for PushPress Grow. An AI marketing agent that writes and launches the ads and emails costs $49 to $499 a month.
What is the best marketing software for a gym?
The best gym marketing software depends on the job. A gym management system such as PushPress, Zen Planner or Mindbody runs billing, booking and check-ins. A marketing add-on handles automated emails and texts. If the gap is weekly ads, lead follow-up and win-back emails, an AI marketing agent does that work after you approve it.
Does Mindbody include email and SMS marketing?
Only on the top plan. Mindbody lists email and SMS marketing and a lead management dashboard on Ultimate, and not on Starter or Accelerate. Starter begins at $79 a month in the US. Accelerate and Ultimate are quoted on request, and the text bundle size is not published.
How much does Zen Planner cost?
Zen Planner lists Studio from $99 a month, Essentials from $198 and Ultimate from $348, billed by active members. A New Business Bundle starts at $199. Zen Planner Engage, its marketing automation product, is $249 a month. Prospects and staff are not charged, and exact member tiers sit on a separate page.
How much does PushPress cost?
PushPress has three plans: Free at $0 a month with higher card fees, Pro at $159 and Max at $229. Its marketing and CRM product, Grow, is listed at $329 a month with automated emails and texts, lead forms and landing pages. Card processing drops from 4.99% to 2.89% on Pro.
How do gyms get more members with marketing?
Gyms get more members by answering every new lead within minutes, running local search and social ads for a specific offer such as an intro week, and emailing members who stopped attending before they cancel. The first two bring people in and the third protects the revenue you already have.
Do I need a marketing agency for my fitness studio?
Not for most single studios. An agency that builds a brand and site makes sense at launch or across many locations. A studio that mainly needs the weekly work done, ads, lead replies and win-back emails, can use software or an AI agent for $49 to $499 a month and approve each piece.
Related reading
Local care practices fight for the same neighborhood searches: see physical therapy marketing software, chiropractic marketing software and med spa marketing software. If email is the main lever, AI email marketing shows how win-back sequences are built, and AiMarketer pricing lists every plan. Every industry we cover is on use cases.