For med spas and aesthetic practices
Med spa marketing software and medical spa marketing platforms with prices
AiMarketer runs the marketing a med spa owner never has hours for: search ads on your treatments and towns, emails that bring clients back when a treatment is due, review requests after a visit, and the week's Instagram posts. Each piece is written in your practice's voice, checked against the claims you block, and launched only after you approve.
The agent drafts a real starter campaign for your business: the angle, three ads, a five-post calendar and a budget split. One free run, about 30 seconds.
You have had your free run here. Create your account and the agent writes you a full 90-day marketing plan for your business.
Campaign for . Describe your own business above to run yours.
Campaign angle & audience
Ready-to-run ads
Suggested budget split
First week of content
This is a live generated draft. Want AiMarketer to actually launch and optimize it for you? Describe your business above to run this on yours, or have AiMarketer launch and optimize the campaign for you. You have had your free run on your own business. Create your account and the agent writes you a full 90-day marketing plan for it.
No card required for the demo. Nothing goes live without your approval, and every approved ad and email is logged.
The short answer
Med spa marketing software comes in four kinds. Booking platforms with marketing built in cost $120 to $520 a month per location. A med spa CRM costs $299 to $499 plus onboarding. Texting and review tools start at $199. An AI marketing agent writes and launches the ads, rebooking emails and posts for $49 to $499 a month.
The first three give you the tools to send a campaign. None of them writes it. That gap is why so many med spas pay for a marketing module and still send two emails a year.
Prices were read on each vendor's own US page. Vendors that only quote are named without a number.
A draft waiting for your approval
An example of what the agent puts in front of you. The practice and offer are made up.
Search ad, Scottsdale, $30 a day
Wrinkle relaxer appointments in Scottsdale
Nurse injectors, physician supervised. Evening and Saturday visits. See pricing per unit and book online.
Describes the service, not the reader
No promised result or timeline
No before and after image in the ad
Audience set to adults 18 and over
What med spa marketing software costs a month
Eight published prices, read on the vendors' own pages in October 2026. The first five are the system you book and chart in, with a marketing module attached. The CRM and the texting tool sit beside that system. Ad spend is extra in every row.
Booking platform, marketing add-on
Mangomint
$120 + $10 a user
A month per location, no contract. The marketing add-on for campaigns and automated flows is $30 to $300 a month by credit tier.
Booking platform, aesthetics plans
Boulevard
$199 to $520
A month per location. Premier is normally $455 and Prestige $520, with a lower offer for new customers at the time we read it. Annual billing takes 10% off.
Booking platform, medspa plans
GlossGenius
$168 to $298
A month, flat per business. $148 and $248 when billed annually. Email and text marketing with included credits.
Aesthetic EMR with campaigns
AestheticsPro
$160 to $350
A month. Pro-Plus covers two users, then $85 for a third. The marketing and texting modules carry an extra fee that is not published.
Aesthetic EMR, per user
Aesthetic Record
$15 to $19 a user
A month, plus a $399 onboarding fee. Includes 250 to 400 texts and 300 to 600 emails per user each month.
Med spa CRM and marketing
Aesthetix CRM
$299 to $499
A month across three plans, with required onboarding from $1,500. A CRM and marketing tool, not an EMR.
Texting and reviews
Weave
From $199
A month on the entry plan. Higher plans are priced on request.
AI marketing agent
AiMarketer
$49 to $499
A month. Writes and launches search ads, rebooking emails, review requests and posts after you approve each one.
Quote only, so not in the table: Zenoti, PatientNow, Podium, Birdeye, Moxie and Symplast. RepeatMD publishes no plan price and says only that its monthly cost falls in the hundreds of dollars. Mindbody publishes a floor of $79 a month per location and Pabau a floor of $62 for a single user, with every higher tier on request.
Read the unit before the number. Aesthetic Record bills per user, Mangomint per location plus per user, Boulevard per location and GlossGenius per business. A six person spa pays $114 a month on Aesthetic Record's higher plan and $180 on Mangomint before any marketing credits, so the cheapest sticker is not always the cheapest bill.
Medical spa marketing pays back on the second visit
The American Med Spa Association's 2024 industry report counted 10,488 med spas in the US in 2023, with average revenue of $1,398,833, about 245 patient visits a month and $527 spent per visit. That last number is the one to hold next to an ad budget.
LocaliQ's 2026 search advertising benchmarks report $4.62 per click and $39.25 per lead for beauty and personal care, and $40.04 per lead for physicians and surgeons. Neither category is med spas alone, so treat them as the nearest published proxies. If one inquiry in three books, a new client costs about $118 in ad spend against a $527 average visit. That division is ours, and your own booking data will give a sharper figure.
The profit is in the return visit. Treatments that wear off bring the same client back several times a year if somebody reminds them at the right week, which is why the rebooking email belongs in the plan next to the ad. Running search yourself first? AI for Google Ads shows what Google automates and what still needs a person, and affordable PPC management lays published management fees next to the ad spend they sit on.
Search ads, beauty and personal care vs all industries
Cost per lead
$39.25 vs $66.69
Conversion rate
10.35% vs 8.18%
Cost per click
$4.62 vs $5.42
$527
Average spend per med spa visit, AmSpa 2024 State of the Industry report
LocaliQ Search Advertising Benchmarks, 2026 data. Bars show beauty and personal care against the all industry average on each line.
Med spa marketing automation, run every week
Tell it once about the practice: the treatments you offer and the ones you want more of, your providers and their credentials, the towns you draw from, your membership, your state's ad rules and the claims you never make. Every draft starts from that brief.
Treatment search ads
Ads on treatment categories and your town names, pointing at a page with providers, pricing and a booking link. One treatment per campaign, so you can see which one pays.
Instagram and Facebook ads
Written about the service, the providers and the room, never about the reader's face or body, and targeted to adults only.
Rebooking emails
A short sequence timed to when a treatment is due again, sent only to clients who agreed to hear from you.
Review requests
A message after a visit, sent the same way to every client and with no discount tied to a good rating.
Membership and event campaigns
The email, the post and the ad for a membership launch or an open house, with any offer wording your state requires.
Weekly social posts
Provider introductions, treatment explainers and what to expect at a first visit, drafted for the week and queued after approval.
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1
It drafts
The month's ads, emails and posts, each with audience, budget and dates.
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2
You approve
Edit a line or approve it. Approved work goes out through the accounts you connect.
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3
It reports
Every Monday: spend, inquiries, booked consultations and what it changed.
Med spa advertising rules the software has to respect
A med spa sells medical treatments with a beauty brand, so its ads answer to the ad platforms, the FTC, the FDA and a state board at once. Most rejected ads and most board complaints come from a handful of patterns. These are the ones worth writing into your blocked claims list on day one.
Google Ads
Drug names allowed in US ad text
Google lets US advertisers use prescription drug terms in ads and on landing pages. Targeting those terms as keywords needs Google certification.
Meta
Never about the reader
Meta bans ads that assert or imply a personal attribute, including a physical condition. Ads for cosmetic procedures must be targeted to people 18 or older.
FTC
Typical results, disclosed ties
Under 16 CFR 255.2 a testimonial is not proof, and results that are not typical need a clear statement of what clients generally get. Section 255.5 covers a free or discounted treatment given for a post.
Three rules written for this trade
State law decides how a result may be shown and how an offer must be worded, and the FDA has taken a public position on weight loss drug claims. Three examples show the pattern. Your own state will have its own version.
California
Bus. and Prof. Code 651(b)(3)
A before and after pair must be comparable in presentation and state that the same results may not occur for all patients. A photo of a model must be labeled as a model. An altered photo makes the ad misleading.
Florida
Fla. Stat. 456.062
An ad for a free or discounted service from a licensed practitioner must carry a capital letter statement that the patient may refuse to pay for any other service performed within 72 hours of responding to the ad.
Federal, FDA
Compounded GLP-1 drugs
The FDA says compounded semaglutide and tirzepatide are not reviewed for safety, effectiveness or quality, and treats a claim that a compounded drug is the same as an approved one as a red flag. It has sent warning letters over this.
Before and after photos
Meta lists before and after transformations among restricted cosmetic ad content. Keep those photos on your own site, with consent and the wording your state requires.
Client stories
Using a client's name, photo or result in marketing needs a signed HIPAA authorization under 45 CFR 164.508(a)(3) where the practice is a covered entity. A reply to a review should never confirm a visit.
Reviews
The FTC rule at 16 CFR Part 465 bans fake reviews, buying reviews, undisclosed staff reviews and suppressing bad ones. Ask every client the same way.
Who performs the treatment
State boards care who is named as the provider. Ads should describe credentials exactly as licensed and never suggest a physician performs a treatment a nurse delivers.
A planning summary, not legal advice. Read your own state's medical and nursing board rules, and have a health care attorney review any offer, testimonial or weight loss claim before it runs.
Which med spas this marketing software fits
Owner operated med spas
You inject or manage all day and the marketing happens on Sunday night or not at all. You already pay for a booking platform with a campaign tool nobody opens.
Med spas leaving an agency
You paid a retainer and want the same ads, emails and posts without a fee that is larger than the ad budget.
Multi location groups
Each location gets its own treatments, towns, budget and approver, with one report across them. Scale covers up to 15 locations.
New med spas
No client list to rebook yet, so treatment search ads, the Google profile and an opening event campaign come first.
If you want a new website, a photo shoot and a strategist on the phone each month, a med spa agency is the right buy, and med spa marketing agency pricing lists what the ones that publish a fee charge. If the plan is clear and the weekly work is what never gets done, software is cheaper and faster to start.
Which plan
Starter at $49 a month runs one location on one channel, usually search ads or the rebooking and review emails. Growth at $149 runs ads, email and social together with budget optimization, which is where most med spas should start. Scale at $499 covers up to 15 locations, each with its own approver.
What we are not: an EMR, a booking or charting system, a payments terminal, a texting platform or a loyalty app. Keep the system you book and chart in. The agent works through the ad, email and social accounts you connect.
AI marketing agent
Get next month's treatment ads and rebooking emails drafted this week
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Questions about med spa marketing
How much does med spa marketing software cost?
Med spa marketing software costs $120 to $520 a month per location for a booking platform with marketing built in, such as Mangomint, GlossGenius or Boulevard, and $299 to $499 a month for a med spa CRM such as Aesthetix CRM, plus onboarding from $1,500. Texting and review tools start at $199. An AI marketing agent that writes and launches the campaigns costs $49 to $499 a month.
What is the best software for a med spa?
The best software for a med spa depends on the job. For booking, charting and memberships, owners compare Boulevard, Mangomint, Zenoti, Aesthetic Record and AestheticsPro. For lead follow up, a med spa CRM such as Aesthetix CRM. For getting ads, emails and posts written and launched every week, an AI marketing agent. Most spas run one of the first and one of the last.
How do I market my med spa?
Market a med spa with four things run every week: search ads on treatment and town names, a Google Business Profile with steady reviews, emails that bring clients back when a treatment is due again, and Instagram posts that show the providers and the room. Rebooking matters most, because a neurotoxin client who returns on schedule is worth several first visits.
Can med spas advertise Botox on Google?
Yes, in the United States. Google's healthcare and medicines policy lets US advertisers use prescription drug terms such as a brand name in ad text and on landing pages. Bidding on those terms as keywords needs Google certification. Without it, a med spa can still target treatment category and location searches, such as "wrinkle relaxer" plus the town.
Can med spas use before and after photos in ads?
Sometimes, and the rules differ by channel. California Business and Professions Code 651 requires before and after photos to be comparable and to state that the same results may not occur for all patients. The FTC expects typical results to be disclosed. Meta lists before and after transformations among restricted cosmetic ad content, so those photos are safer on your website than in a paid ad.
How much should a med spa spend on marketing?
No neutral survey publishes a marketing budget for med spas, and the percentages quoted online come from agencies. Work it out per client instead. LocaliQ reports $39.25 per search lead for beauty and personal care, and AmSpa reports $527 per visit, so $1,000 of ads buys about 25 inquiries before any software or agency fee.
Do med spas need marketing software or a marketing agency?
A med spa that needs a new website, a brand and a named strategist should hire an agency, and expect $1,500 to $9,870 a month in fees before ad spend. A med spa that mainly needs the weekly work done, ads, rebooking emails, review requests and posts, can use software or an AI agent for $49 to $499 a month and approve every piece.
Related reading
Other care practices face the same mix of ad platform and board rules: chiropractic marketing software, physical therapy marketing software, optometry marketing software and veterinary marketing software price their agencies and tools the same way. Groups with several locations should read franchise marketing software. For the ad channels themselves, Facebook ads automation covers what can safely run on its own. Every industry we cover is on use cases.