For veterinary practices
Veterinary marketing and veterinary advertising software for practice marketing with prices
Your practice software already sends the vaccine reminders. AiMarketer runs the marketing it does not: new client search ads in your radius, the dental month campaign, puppy and kitten packages, posts and the win-back email to lapsed clients, written in your clinic's voice and launched only after your practice manager approves.
No card required for the demo. Nothing reaches a client or goes live without your approval.
The agent drafts a real starter campaign for your business: the angle, three ads, a five-post calendar and a budget split. One free run, about 30 seconds.
You have had your free run here. Create your account and the agent writes you a full 90-day marketing plan for your business.
Campaign for . Describe your own business above to run yours.
Campaign angle & audience
Ready-to-run ads
Suggested budget split
First week of content
This is a live generated draft. Want AiMarketer to actually launch and optimize it for you? Describe your business above to run this on yours, or have AiMarketer launch and optimize the campaign for you. You have had your free run on your own business. Create your account and the agent writes you a full 90-day marketing plan for it.
The short answer
Veterinary marketing software comes in two kinds. Client communication tools such as Weave, PetDesk and Vetstoria handle reminders, booking and texting for the clients you already have, from about $199 a month. Growth marketing, meaning new client ads, seasonal campaigns, social posts and reviews, is what most clinics either skip or hand to an agency at $699 to $3,000 a month. An AI marketing agent does that second job for $49 to $149 a month.
Prices are from each vendor's own US page unless a line says it comes from a listing site or a roundup. Where a vendor only quotes, we say so.
Maple Street Animal Hospital
Reply STOP to opt out
Sponsored
Vet Near You, Open Saturdays
New client exam for dogs and cats. Same-week appointments. 4.8 miles from you.
- Text only to clients who opted in to marketing texts (TCPA).
- Offer and dates from your own price list.
- Ad shown in your radius only.
Illustrative clinic and offer.
What your practice software covers and what it leaves to you
Most clinics already pay for one of the client communication platforms, and they do their job well. The trouble is that their job is retention. None of them decides what to promote in March, writes the ad that brings in a new family with a rescue dog, or notices that Saturday slots are empty.
Keep
Client communication platform
PetDesk, Vetstoria, Weave, or the module inside your PIMS
- Vaccine and wellness reminders from the medical record
- Online booking and appointment confirmations
- Two-way texting and the phone system
- A client app with records and prescriptions
Add
Growth marketing, done by the agent
The work an agency or a spare evening used to cover
- New client search and social ads in your service radius
- Seasonal campaigns planned a quarter ahead
- Posts, emails and landing pages in your clinic's voice
- A weekly report on cost per new client
Veterinary marketing software and agency prices side by side
The same practice can pay $49 or $3,000 a month for marketing depending on which route it takes, and the routes buy different things. Communication platforms are priced per location and keep existing clients coming back. Agencies sell people and hours. The agent sells finished campaigns. Many clinics end up with one communication platform plus one of the other two.
All-in-one veterinary agency bundle
$699
a month, plus a one-time design fee
Website, SEO, Google Ads for up to 3 campaigns, social posting and review replies, from the agency's own published plan (Vet Marketing Agency).
National agency with a veterinary practice
From $3,000
a month, ad spend extra
Web Tonic's own published starting price. Most veterinary agencies, including the specialists, quote on request.
Weave client communication
From $199
a month
Phones, texting, reminders and reviews. Plans above the entry price are quoted. From Weave's own pricing page.
Vetstoria online booking
$230 to $462
a month
Small, medium and large team tiers as listed on Software Advice. Vetstoria's own page quotes on request.
PetDesk client app and reminders
From $249
a month
Starting price as listed on Software Advice. PetDesk's own page quotes on request.
AiMarketer
$49 or $149
a month, half that paid yearly
Plans, writes and launches the new-client campaigns, posts and ads on approval. Keeps your reminder and booking tools as they are.
Demandforce, GeniusVets and most veterinary agencies quote on request, so they are not priced here. Ad spend sits on top of every route above; a single-doctor clinic running local search ads typically budgets several hundred to a couple of thousand dollars a month in media.
A veterinary marketing calendar the agent plans around
Pet owners respond to timing. The agent builds each quarter around the observances and seasons that already put pet health in the news, then fits your own slow weeks and new services in between.
Jan
New year wellness plans and lapsed client win-back
Feb
National Pet Dental Health Month
Mar
Poison Prevention Week and spring parasite season
Apr
Heartworm Awareness Month
May
Flea and tick prevention push
Jun
Boarding and travel health certificates
Jul
Fireworks anxiety and lost pet microchips
Aug
Check the Chip Day on August 15
Sep
Back to routine, overdue vaccine recall
Oct
Senior pet screening and Halloween safety
Nov
Pet Diabetes Month
Dec
Holiday food toxins and year-end wellness
Highlighted months are national observances run by veterinary and pet health organizations. The rest are seasonal patterns most clinics see in their own schedule.
Veterinary advertising rules every campaign has to pass
Veterinary advertising is lightly regulated compared with human medicine, but four rules catch clinics out. Each one is stored as a setting the agent checks on every draft before it reaches your approval queue.
AVMA ethics and your state board
No false, deceptive or misleading claims
The AVMA Principles of Veterinary Medical Ethics treat misleading advertising as unethical, and many state practice acts go further, for example limiting claims of superiority or specialty without board certification.
What the agent does. Banned claims such as "best vet in town" or "specialist" are stored once and blocked in every draft.
16 CFR Part 465
FTC rule on reviews and testimonials
In effect since October 2024. No fake reviews, no paying for positive ones, no staff reviews without disclosure, and no suppressing negative reviews. Penalties are per violation.
What the agent does. Review requests go to every client after a visit, never only the happy ones, and the wording never offers a reward for a good rating.
TCPA
Prior express written consent for marketing texts
Appointment reminders are one thing; a promotional text about dental month is marketing and needs the client's written consent first, plus a clear way to opt out.
What the agent does. Promotional texts go only to the opted-in segment, with STOP wording included.
CAN-SPAM
Rules for every marketing email
An accurate sender and subject line, the clinic's physical address, and an unsubscribe link honored within 10 business days.
What the agent does. Your address and unsubscribe footer are attached to every campaign email.
HIPAA does not cover animal records, but most states have their own veterinary record confidentiality laws, so client lists stay in your systems and only the segments you choose are used for campaigns. This is a planning summary, not legal advice.
The campaigns that bring a clinic new clients
Vet near me search ads
Search ads on "vet near me", "emergency vet" and "new patient exam" inside your drive-time radius, with your hours and the booking link.
New puppy and kitten packages
A landing page, social ads to new pet owners nearby and a follow-up series that books the second and third vaccine visits.
Dental month and seasonal pushes
Email, posts and texts for dental month, heartworm and flea season, written from your actual offer and capacity.
Lapsed client win-back
A short series to clients not seen in 18 months, sorted by species and last service, timed around open appointments.
Steady review requests
A request after every visit to every client, which is both the FTC-safe way and the way to keep your Google rating fresh.
Second location launch
Grand opening search and social campaigns for a new site, with each location in its own approval lane on the Scale plan.
How AiMarketer runs a veterinary practice's marketing
AiMarketer is an AI marketing agent. It plans the month, writes and designs the campaigns, launches them on approval across search, social and email, and sends a plain-English report every week.
Which plan
Starter at $49 a month covers one clinic on one channel, usually the newsletter and posts. Growth at $149 connects search, social and email and moves ad budget toward what books exams; it is where a single-location practice should start. Scale at $499 runs up to 15 brands or locations with an approver per location, for practice groups.
-
1
Tell it about the clinic once
Services and prices, species you see, hours, service radius, doctors, voice, claims you never make, and which clients opted in to marketing texts.
-
2
It plans the quarter
Seasonal campaigns, new client ads and posts mapped against your calendar, including the weeks your schedule usually runs light.
-
3
Your practice manager approves
Every draft arrives with its targeting and budget. Edit a line or approve it. A doctor can be added as a second approver for medical content.
-
4
Launch and report
Approved work goes live through your connected ad, social and email accounts, and the weekly report shows spend, booked exams and cost per new client.
Who uses veterinary marketing software like this
Practice owners
One to three doctors, no marketing hire, and an empty appointment block every week that new clients could fill.
Practice managers
Already running staffing, inventory and the front desk. Marketing gets done when the drafts arrive ready to approve.
New and growing clinics
A new practice or one adding a doctor, where the first 500 active clients decide whether the expansion pays.
Small practice groups
Two to fifteen locations that want each clinic marketed locally under its own name, without an agency retainer per site.
What we are not: a practice management system, a reminder platform, a phone system or a website host. Keep those. The agent works through the ad, social and email accounts you connect, and your medical records stay where they are.
AI marketing agent
Get your next new client campaign drafted for your clinic
Create your account. We will email you a 6-digit code to confirm, and you are in.
No card required. Your data stays yours.
Questions about veterinary marketing software
How much does veterinary marketing cost?
Published US prices run from $199 a month for Weave's client communication plans and $699 a month plus a one-time design fee for an all-in-one veterinary agency bundle, to $3,000 a month and up for a national agency that publishes a starting price. Most veterinary agencies quote on request, and ad spend is extra. An AI marketing agent that writes and launches the campaigns costs $49 to $149 a month.
How much should a veterinary practice spend on marketing?
Practice consultants commonly suggest 1% to 3% of gross revenue as a rule of thumb, higher for a new practice or one adding a doctor. A clinic grossing $2 million would budget $20,000 to $60,000 a year, which covers software, ads and any outside help. Measure it against new client numbers each month rather than against the percentage.
What is the best marketing for a veterinary clinic?
For most independent clinics the best returns come from four things: a complete Google Business Profile with steady new reviews, search ads on "vet near me" and emergency terms in your radius, reminder and recall messages to existing clients, and seasonal campaigns such as dental month. Practice software handles reminders; the new-client campaigns are the part most clinics leave undone.
How do I get more clients for my vet clinic?
Make it easy to find and book you: a Google Business Profile with current hours, photos and recent reviews, online booking, and search ads for the services people look for nearby. Then give new pet owners a reason to choose you, such as a new puppy or kitten package, and follow up every first visit with a review request and the next appointment.
Does HIPAA apply to veterinary practices?
No. HIPAA covers human health information, so animal medical records are not protected health information. Most states do have veterinary record confidentiality laws, and marketing to clients still falls under CAN-SPAM for email and the TCPA for text messages, which requires prior express written consent before you send marketing texts.
Can veterinarians use client testimonials in ads?
Yes, if they are real and not misleading. The AVMA's ethics principles treat false, deceptive or misleading claims as unethical, and the FTC rule on consumer reviews and testimonials (16 CFR Part 465, in effect since October 2024) bans fake reviews, buying reviews and reviews written by staff without disclosure. Some state boards add their own limits, so check your practice act.
Can AI do marketing for a veterinary practice?
Yes, for the production work. An AI marketing agent drafts the dental month campaign, the new client search ads, social posts and the email to lapsed clients from your services, prices and voice, then launches them once the practice manager approves. Medical claims and anything a doctor would sign off on should still be read by the doctor.
Related reading
The search side of a new client campaign is covered in AI for Google Ads, and the posting side in AI social media marketing. If you are weighing an agency, AI marketing agency vs software sets the two routes side by side. Practice groups with several sites should read multi-location and franchise marketing software, and owners pricing the whole stack can start with AI marketing platform pricing. For other small local businesses, see AI marketing tools for small business.