For optometrists and eye care practices

Optometry marketing software and eye care marketing platforms with prices

AiMarketer runs the marketing an independent optometry practice never has a free hour for: search ads on eye exams in your towns, recall and reactivation emails for patients who skipped a year, review requests after a visit, and a seasonal eyewear campaign for the optical. Each piece is written in your practice's voice and launched only after you approve it.

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Optometrist and office manager reviewing the practice's marketing on a laptop at the front desk

Campaign plan AiMarketer agent

Describe your business in one line

Goal

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The agent drafts a real starter campaign for your business: the angle, three ads, a five-post calendar and a budget split. One free run, about 30 seconds.

You have had your free run here. Create your account and the agent writes you a full 90-day marketing plan for your business.

Campaign for . Describe your own business above to run yours.

Campaign angle & audience

Ready-to-run ads

Suggested budget split

First week of content

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No card required for the demo. Nothing goes live without your approval, and every approved ad and email is logged.

The short answer

Optometry marketing software comes in three kinds. Practice management systems with recalls built in cost $340 to $758 a month for one location. Texting and review tools start at $199. An AI marketing agent writes and launches the ads, recall emails and posts for $49 to $499 a month.

The first two send what you set up. Neither one writes the eyewear campaign, the reactivation email to patients gone three years or the search ad for the new location. That missing piece is the part an agent covers.

Prices were read on each vendor's own US page. Vendors that only quote are named without a number.

The recall gap in one picture

Complete exams per 100 active patients in a year.

If every patient came back yearly

100

Median practice, MBA key metrics

28 months

Average time between complete exams at that rate

$306

Median revenue per complete exam in the same report

Management and Business Academy, Key Metrics for eye care practices. The data is about a decade old, so read the direction rather than the decimal.

What optometrist marketing software costs a month

Seven published prices, read on the vendors' own pages. The first two are the system you schedule and chart in. The next three message the patients you already have. GoHighLevel is a general marketing CRM that agencies resell to practices. Ad spend is extra in every row.

Practice management with recalls

Eyefinity Encompass Enhanced

$758

A month for one location and one doctor in the first year of a one-year contract. Adds two-way texting, automated recalls and eyewear-ready messages. Onboarding is extra.

Practice management, no texting

Eyefinity Encompass Essential

$340

A month on the same terms, without the texting and recall automation. Eyefinity sells its digital marketing services separately, on quote.

Texting, reviews and phones

Weave

From $199

A month on the entry plan. Higher plans with more bulk texts are priced on request.

Patient texting platform

OhMD

From $300 to $500

A month, for the Core plan and the AI and Automation plan.

Secure messaging per user

Spruce Health

$24 to $49 a user

A month, plus a one-time $19.50 fee to switch on texting.

General CRM and funnels

GoHighLevel

$97 to $497

A month, or $970 to $4,970 a year. HIPAA support is listed only on the Enterprise plan, which is quoted.

AI marketing agent

AiMarketer

$49 to $499

A month. Writes and launches search ads, recall and reactivation emails, review requests and posts after you approve each one.

Quote only, so not in the table: Solutionreach, Demandforce, Birdeye, Podium, NexHealth, Updox, Liine, Doctible, Adit, Tebra, Compulink, and the eye care website and marketing firms EyeCarePro, Roya and Glacial. RevolutionEHR lists plans from $455 to $830 without saying whether that is per month or per provider, and its RevEngage patient engagement add-on is quoted, so we left it out rather than guess.

Read the contract before the number. Eyefinity's price is for the first year of a one-year term with onboarding on top. Spruce bills per user, so a practice with five people at the desk pays $245 a month on its higher plan. GoHighLevel is cheap to start, but a practice that wants HIPAA coverage is pushed to a quoted plan.

Eye care marketing pays back on the second exam

The Bureau of Labor Statistics counted about 45,100 optometrist jobs in the US in 2025. Most work in small practices where one or two doctors see every patient, and nobody on staff has marketing in their job title.

LocaliQ's 2026 search benchmarks have no optometry row. The nearest, physicians and surgeons, reports $4.76 a click and $40.04 a lead. If one search lead in three books, a new patient costs about $120 in ad spend against a $306 median exam, before glasses or contact lenses. That division is ours, and your own booking data will give a sharper figure.

The profit is in the patient who comes back. A practice where 43 of every 100 active patients complete an exam each year is losing most of its revenue to time, not to competitors, which is why the reactivation email belongs in the plan next to the ad. Running the search ads yourself first? AI for Google Ads shows what Google automates and what still needs a person, and affordable PPC management lays published management fees next to the ad spend they sit on.

Front desk coordinator handing a patient his new glasses at an optometry practice check-out counter

Optometry practice marketing, run every week

Tell it once about the practice: the doctors and their specialties, the towns you draw from, the vision plans you accept, the frame lines in your optical, the services you want more of (dry eye, myopia control, specialty contacts) and the claims you never make. Every draft starts from that brief.

Eye exam search ads

Ads on "eye doctor near me", "eye exam" and your town names, sent to a page with the doctors, the plans you accept and online booking. One service per campaign, so you see which one pays.

Reactivation emails

A short sequence to patients who have not had a complete exam in two or three years, sent only to people who agreed to hear from you and through a tool covered by your BAA.

Review requests

A message after the visit, sent the same way to every patient, with no discount tied to a rating and no reply that confirms someone was a patient.

Optical campaigns

The post, email and ad for a new frame line, a back to school week or the end of year benefits reminder, when unused vision plan allowances are on patients' minds.

Specialty service pages and ads

Dry eye, myopia control for children, specialty lenses. Each gets its own ad group and a plain-English page, because these patients search by condition, not by doctor.

Weekly social posts

Doctor introductions, what happens at a first exam, new frames in the optical. Drafted for the week and queued after you approve them.

1
It drafts

The month's ads, emails and posts, each with audience, budget and dates.
2
You approve

Edit a line or approve it. Approved work goes out through the accounts you connect.
3
It reports

Every Monday: spend, calls and bookings from ads, and what it changed.

Optometry advertising rules the software has to respect

An optometry practice is a medical office with a retail store attached, so its ads answer to two FTC rules written for eyewear, to HIPAA and to a state board. Most rejected ads and most complaints come from a few patterns. These go into the blocked claims list on day one.

FTC Eyeglass Rule

16 CFR Part 456

The prescriber releases the eyeglass prescription after the refraction, without a fee and without requiring a purchase. Since the 2024 update, a practice that sells glasses must get a signed confirmation of release and keep it for three years. An ad cannot suggest the prescription comes only with a frame purchase.

FTC Contact Lens Rule

16 CFR Part 315

The contact lens prescription is released at the end of the fitting, and the patient may buy lenses anywhere. A "fitting included with lenses" offer is fine. One that holds the prescription back until the patient buys from your optical is not.

HIPAA and tracking pixels

HHS OCR guidance, 2024 ruling

A federal court set aside part of the HHS guidance for public pages without a login, and HHS dropped its appeal. Pixels on patient portal and booking pages behind a login still fall under HIPAA. Put the ad pixel on public pages only.

Which eye care practices this fits

Owner optometrists

You see patients all day and marketing happens on Sunday night or not at all. Your EHR has a recall module and nothing else gets sent.

Practices leaving an agency

You paid a retainer for a website and some posts and want the ads, emails and posts without a fee larger than the ad budget.

Practices with two to five locations

Each location gets its own towns, doctors, budget and approver, with one report across them. Scale covers up to 15 locations.

Cold starts and new locations

No patient list to reactivate yet, so exam search ads, the Google profile and an opening campaign for the optical come first.

If you want a new website, a photo shoot and a strategist on the phone each month, an eye care marketing agency is the right buy, and optometry marketing agency pricing lists what the firms that publish a fee charge. If the plan is clear and the weekly work is what never gets done, software is cheaper and faster to start.

Which plan

Starter at $49 a month runs one location on one channel, usually exam search ads or the reactivation and review emails. Growth at $149 runs ads, email and social together with budget optimization, which is where most practices should start. Scale at $499 covers up to 15 locations, each with its own approver.

What we are not: an EHR, a scheduling or optical point of sale system, a recall engine or a texting platform. Keep the system you chart and book in. The agent works through the ad, email and social accounts you connect.

AI marketing agent

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Questions about optometry marketing

How much does optometry marketing software cost?

Optometry marketing software costs $199 to $758 a month on the prices vendors publish. Weave starts at $199 for texting, reviews and phones, Eyefinity Encompass with automated recalls and two-way texting is $758 a month for one location, and GoHighLevel runs $97 to $497. An AI marketing agent that writes and launches the campaigns costs $49 to $499 a month.

What is the best marketing software for optometrists?

The best marketing software for an optometrist depends on the job. For recalls and appointment texts, most practices use the module in their EHR, such as Eyefinity or RevolutionEHR, or a tool like Weave or Solutionreach. For getting search ads, recall emails and posts written and launched every week, an AI marketing agent. Many practices run one of each.

How do optometrists get more patients?

Optometrists get more patients from four sources run every week: search ads on "eye doctor" and "eye exam" plus the town name, a Google Business Profile with steady reviews, recall messages that bring existing patients back for the annual exam, and posts that show the doctors and the optical. Recall is the cheapest of the four, because the patient already knows you.

How much should an optometry practice spend on marketing?

There is no recent neutral survey. The Management and Business Academy key metrics report, built on data from about a decade ago, put the median at $4.11 of marketing per complete exam. Today a practice adding search ads should budget per new patient instead: LocaliQ reports about $40 per search lead for physicians and surgeons, the nearest published row.

Can optometrists use Facebook ads?

Yes. Meta allows ads for eye exams, glasses and contact lenses. The rule that trips practices up is personal attributes: an ad cannot assert or imply something about the reader, so "Struggling with blurry vision?" gets rejected while "Same week eye exams in Dayton" runs. Keep the pixel off pages behind a patient login, where HIPAA still applies.

Is patient recall software the same as marketing software?

No. Recall software sends the reminder when a patient is due, on a schedule you set once. Marketing software brings in people who are not patients yet and wins back the ones recall missed: search ads, review requests, a seasonal eyewear campaign, a reactivation email to patients gone three years. A practice needs both, and most already pay for the first.

Do optometrists need a HIPAA compliant marketing platform?

Any tool that stores or sends protected health information on the practice's behalf needs a business associate agreement, and that includes a texting or recall tool fed from your patient list. Ads to the general public do not use patient data. Ask each vendor for a signed BAA before you upload a patient list for reactivation.