Optometry Marketing Agency Pricing From $149 to $8,000 a Month

Optometry marketing agency pricing runs from $149 to $8,000 a month in fees on the prices agencies actually publish. Eye care specialists sell website and SEO plans for $149 to $799, programs with Google Ads management cost $1,000 to $2,500, and full programs with SEO, search and social ads run $2,500 to $8,000. Setup fees reach $1,500, and ad spend is billed on top almost everywhere.

Most pages that answer this question give a range and stop. This one lists the agencies that print a price on their own site, what each tier covers, the contract and the ad spend cap, then adds up year one and the number of extra exams each fee has to produce. Prices were read on each agency's own pages in October 2026.

Optometry marketing agencies that publish their prices

Each row comes from the agency's own site. Several fees are starting prices, and ad spend is extra unless the row says otherwise.

Quote only, so not in the table: Roya, O360, Specialty Vision, Glacial Multimedia, Doctor Multimedia, Practice Builders, Ekwa and Thee Digital. Some listicles quote EyeCarePro at "$99 to $1,549 a month". We could not find that range on any EyeCarePro page, so we used the two schedules it actually shows.

Optometry marketing packages fall into three bands

Read the table by what the fee buys, not by the agency name, and three groups appear.

$149 to $799 a month, the website and listings band

This is where eye care specialists such as EyeCarePro sit, with SEOteric's and Always Do Better's website plans beside them. You get a site built for an optometry practice, hosting, directory listings, Google Business Profile work and some SEO. A strategist call happens monthly at best. Search ads are either absent or a small add-on. These plans suit a practice whose site is old and whose phone already rings from recall and word of mouth.

$1,000 to $2,500 a month, the ads management band

Optical Retail Marketing's Gold plan, Redefine Web's Growth plan and Enspire360's packages land here. The difference from the first band is Google Ads management with a spend cap: Redefine Web covers up to $3,000 of spend on Growth, Optical Retail Marketing up to $5,000 on every plan. If you want new patients from search rather than a nicer website, this is the band that sells it.

$2,500 to $8,000 a month, the full program band

SEOteric's upper packages, Redefine Web's Scale plan and anyone combining Enspire360's packages. Here you pay for SEO content every week, Google and Meta ads, conversion testing and a named lead. For a single location this is a lot of fee for the patient volume one or two doctors can see, which is why most single-doctor practices stop at the second band.

What year one costs before ad spend

A monthly fee hides the setup charge and the minimum term. Here is year one for one tier from several agencies above, at the published price, without ad spend unless the plan includes it.

Add ad spend to every row except EyeCarePro's Hot Start. A single location running $1,500 a month on Google adds $18,000 a year, which turns Redefine Web's Growth plan into roughly $48,000 and our Growth plan into roughly $19,800. Enspire360's first free month would take $2,500 off its row if you use it.

How many exams the fee has to add

The Management and Business Academy's key metrics report for eye care practices put median revenue at $306 per complete exam. Its data is about a decade old and today's figure is likely higher, but it is the only published per-exam number we found, so treat the results below as a ceiling on how many exams you need.

• $299 a month (EyeCarePro Warm Start) needs one extra complete exam a month.
• $1,000 a month (Optical Retail Marketing Gold) needs about three or four.
• $2,499 a month (Redefine Web Growth) needs about eight.
• $5,000 a month (SEOteric SMB) needs about sixteen.

Those counts leave out eyewear and contact lens sales, which is why most practices can carry a larger fee than the exam math alone suggests. They also leave out ad spend, which needs its own return. The same report found the median practice completed only 43 exams per 100 active patients a year. Before you pay to find new patients, check how many of your existing ones are overdue. A reactivation campaign to that list is the cheapest marketing an optometry practice can run.

Questions to ask before you sign

• Who owns the website, the domain and the ad account? Always Do Better says you own the site and domain. Ask everyone else in writing.
• How much ad spend does the fee cover? Most plans cap it, from $3,000 to $8,000 at Redefine Web and $5,000 at Optical Retail Marketing. Above the cap, the fee changes.
• Is the minimum term in the proposal? Six months at Redefine Web and 12 months on SEOteric's website plan, month to month at most of the rest.
• Who signs the business associate agreement? Any agency that uploads your patient list for reactivation or reviews handles protected health information and needs a BAA.
• Who answers the phone when the ads work? An agency fills the funnel, but a call that rings out at 6 pm is a lost booking. Some practices put AI customer service software that answers patient messages and books appointments behind their ads, so after-hours inquiries still reach the schedule.

When software is the better buy

If your website is fine and what never happens is the weekly work (the search ads, the reactivation email, the review requests, the post about new frames), you are paying an agency mostly for production. That is the part software now does well. AiMarketer drafts each piece in your practice's voice, checks it against the claims you block, launches it after you approve it and reports every Monday. Growth at $149 a month runs ads, email and social with budget optimization, with no setup fee and no minimum term.

We are not a website builder, an EHR or a recall engine, and if you want a photo shoot and a strategist on the phone, an agency from the table is the right call. The vendor prices for recall, texting and practice management tools are on our optometry marketing software page. If you plan to run search ads yourself or with a freelancer, compare affordable PPC management fees against your spend, and read AI for Google Ads for what Google's own automation already does. Practices that also run an aesthetics room can compare med spa marketing agency pricing. Practices that also dispense hearing aids can read audiology marketing agency pricing, which lists the hearing care firms that publish a fee.

Questions about optometry marketing agency pricing

How much does an optometry marketing agency cost?

Optometry marketing agencies that publish a price charge $149 to $8,000 a month in fees. Website and basic SEO plans from eye care specialists run $149 to $799. Programs that add Google Ads management run $1,000 to $2,500, and full programs with SEO, ads and social run $2,500 to $8,000. Setup fees reach $1,500 and ad spend is billed on top.

How much does optometry marketing cost per month?

For a single location, optometry marketing usually costs $1,500 to $4,000 a month all in: an agency fee of $500 to $2,500 plus $1,000 to $2,000 of Google and Meta ad spend. Practices that only want a website, listings and light SEO can spend $149 to $799 a month with no ad budget at all.

What is included in optometry marketing packages?

Entry optometry marketing packages include a website with hosting, directory listings, Google Business Profile work and basic SEO. Middle packages add Google Ads management, review requests and blog posts. Top packages add Meta ads, more content, conversion testing and a dedicated strategist. Ad spend, photo shoots and landing pages are often extra.

Is ad spend included in optometry marketing agency pricing?

Usually not. Most agencies bill ad spend separately, paid by you to Google or Meta, and cap how much spend the fee covers. EyeCarePro's Hot Start plan is the exception we found: it includes $300 a month of Google Ads spend inside its $799 fee. Optical Retail Marketing covers up to $5,000 of spend on every plan.

Do optometry marketing agencies require long contracts?

Fewer than you might expect. EyeCarePro, Enspire360, Always Do Better and Tepexa publish month to month terms. Redefine Web asks for a six month initial term, then 30 days rolling, and SEOteric's website plan has a 12 month minimum. Ask who owns the website, the ad account and the domain before you sign.

Is an optometry marketing agency worth it?

An agency is worth it when its fee is a small share of the exam and eyewear revenue it adds. At the $306 median revenue per complete exam in the Management and Business Academy report, a $2,499 monthly fee needs about eight extra exams a month to cover itself before any ad spend, and a $299 plan needs one.