For funeral homes and funeral home groups
Funeral home marketing software for preneed leads, local ads and aftercare
AiMarketer writes your preneed campaigns, local search ads, aftercare emails and review requests, in a tone that fits a funeral home. Each piece is launched only after you approve it, and families with an open case never get a sales message.
The agent drafts a real starter campaign for your business: the angle, three ads, a five-post calendar and a budget split. One free run, about 30 seconds.
You have had your free run here. Create your account and the agent writes you a full 90-day marketing plan for your business.
Campaign for . Describe your own business above to run yours.
Campaign angle & audience
Ready-to-run ads
Suggested budget split
First week of content
This is a live generated draft. Want AiMarketer to actually launch and optimize it for you? Describe your business above to run this on yours, or have AiMarketer launch and optimize the campaign for you. You have had your free run on your own business. Create your account and the agent writes you a full 90-day marketing plan for it.
No card required for the demo. Nothing goes live without your approval, and every approved ad and email is logged.
The short answer
Funeral home marketing software costs $0 to $500 a month on the prices vendors publish, and most of it hosts your website, obituaries or case files rather than producing marketing. FrontRunner, Passare, Gather and Parting Pro quote each home. An AI marketing agent writes and launches the preneed ads, aftercare emails and review requests after you approve them, for $49 to $499 a month.
The market in three numbers
15,401
funeral homes operating in the United States
NFDA
63.4%
projected US cremation rate for 2025, against a 31.6% burial rate
NFDA 2025 Cremation and Burial Report
About 75%
of US funeral homes are family or privately owned
NFDA
What funeral home software costs a month
Six published prices, each read on the vendor's own pricing page. The rows do different jobs, and ad spend is extra in every row.
| Vendor | What it is | Published price | Billing unit | Best for |
|---|---|---|---|---|
| Tukios | Funeral home websites and tribute videos | $0 | Website setup, hosting and design. Tukios lists no monthly website fee on its websites page. | Homes that want a new obituary site without a hosting bill |
| Afterword | Case management and online arrangements | $79, $99, $149, $179 or $325 | A month, starting price per product. Setup, training and support included, cancel any time. | Homes that want online arranging and case files |
| GoHighLevel | All-in-one CRM and funnels | $97, $297 or $497 | A month. AI Employee add-on $50 or $97 a month per sub-account. | Homes with an agency or staff member who builds it |
| Weave | Texting, reviews and phones | From $199 | A month on the entry plan. Pro, Elite and Ultimate are priced on request. | Review requests and texting next to the phone system |
| Masset | Brand and preneed content library | $500 | A month, flat, unlimited seats, month to month. | Groups that need one approved set of materials for every location |
| AiMarketer | AI marketing agent | $49, $149 or $499 | A month. Starter one brand, Growth up to 3, Scale up to 15. Ad spend is extra. | Homes that need preneed ads, emails and review requests written and launched |
Quote only, so not in the table: FrontRunner Professional, Passare, Gather, Parting Pro, Funeral Innovations, Tribute Technology, Batesville, CFS, Podium and Birdeye. Osiris and Sacred Grounds prices appear on software directories but not on a vendor page we could read, and the directory figures for Osiris disagree, so we left them out.
A $0 website is worth having, but it does not write the ad that brings a family to it.
What AiMarketer is not, and who to buy instead
Here is the plain split, including the jobs where another product is the better buy.
01
Case management
Passare, Gather, Parting Pro, Osiris, Afterword
Arrangements, contracts, vital statistics, documents and payments. We do not store cases or family records. Pick one of these and keep it.
02
Websites and obituaries
Tukios, FrontRunner, Tribute Technology, CFS, Batesville
The site families visit to read an obituary, sign a guestbook or send flowers. We do not host websites or obituaries.
03
CRM and contact records
GoHighLevel, or the CRM inside your case system
Where preneed leads and their history live. We are not a CRM. Campaign leads go to the CRM or inbox you already use.
04
Sending email and texts
Your email platform, Weave or Podium
The system of record that delivers messages and handles unsubscribes. We write and schedule campaigns through the accounts you connect. We are not the sender of record.
What is left is the weekly work nobody on staff has time for, such as the preneed seminar ad, the search ads for each town and the review request after a service. That is the part we do.
What to automate in funeral home marketing and what stays human
A family that has just lost someone is not a lead. The agent works on two separate audiences and never mixes them. Preneed marketing goes to people planning ahead. At-need families get only what a funeral director would send by hand.
Safe to automate
- Preneed seminar and planning guide ads in the towns you serve
- Search ads on "funeral home near me", "cremation cost" and your towns
- Follow-up emails to people who asked for a planning guide
- Community posts about events, staff and veterans services
- Weekly report on spend, calls and planning requests
Stays with your staff
- Every first call and every conversation with an at-need family
- Prices, contracts and anything about a preneed policy
- Obituary wording, which belongs to the family
- Replies to an unhappy review
- The decision to send aftercare, and to whom
Aftercare emails are drafted as grief support, such as a note at 30 days and a remembrance at the anniversary, with no offer and no preneed pitch. You choose which families receive them. Drafts never retarget people who only visited an obituary page.
Funeral home advertising rules and what the agent does about each
Funeral marketing answers to the FTC, the FCC and your state's preneed regulator. The agent drafts, you approve, and nothing ships without that approval.
Price disclosure
FTC Funeral Rule, 16 CFR Part 453
A funeral provider must give accurate prices to anyone who asks by phone and hand a General Price List to anyone who asks in person. The FTC opened a rulemaking on posting prices online in November 2022, and no proposed rule has followed. California already requires a price link on the home page (BPC 7685).
What the agent does
Never quotes a price that is not on your current General Price List, and adds a link to your price page in ads that mention cost.
Preneed sales
State preneed law
Preneed is regulated state by state. In Texas a home selling prepaid funeral services needs a Texas Department of Banking permit or must sell through a permit holder. In Florida only a licensed preneed sales agent or funeral director may sell for a preneed licensee.
What the agent does
Writes preneed ads that invite a planning conversation and send leads to your licensed staff. It never states contract terms, trust details or insurance benefits.
Texting families
TCPA, 47 CFR 64.1200
Marketing texts and calls sent with an autodialer need prior express written consent. Telephone solicitation is barred before 8 a.m. and after 9 p.m. local time, and numbers on the national do-not-call registry are off limits.
What the agent does
Drafts texts only for contacts you mark as opted in, keeps send times inside the allowed hours and never texts a family with an open case.
Reviews
FTC rule, 16 CFR Part 465
In force since October 21, 2024. It bans fake or AI-written reviews, rewards tied to a positive rating and threats used to remove a bad review.
What the agent does
Writes one plain review request that goes the same way to every family, with no gift and no filter that screens out unhappy families.
A planning summary, not legal advice. Check your state's funeral and preneed rules, and have counsel review any preneed offer before it runs.
How it works in four steps
-
1
Brief
Tell it once about your locations, the towns you serve, your licensed preneed staff, your price page and the words you never use.
-
2
Draft
It writes the month's preneed ads, search ads, aftercare emails, review requests and posts, each with audience, budget and dates.
-
3
Approve
Edit a line or approve it. Drafts that mention price, preneed or texting are flagged.
-
4
Launch and report
Approved work goes out through the accounts you connect. Every Monday you get spend, calls and planning requests by location.
Search ads follow the same logic as any local service, with one difference. A death can happen at any hour, so at-need ads run around the clock, while preneed ads can follow the hours when your planning staff answer the phone. AI for Google Ads explains what Google automates in search campaigns and what still needs a person.
Which funeral homes this fits
Single family-owned home
The website is in place and nobody runs ads. Search ads in your town and a review request after each service come first, then a preneed seminar campaign.
Multi-location group
Each location gets its own towns, budget and approver, with one report for the group. Scale covers up to 15 locations.
Funeral home and cemetery
At-need, preneed and cemetery property run as separate campaigns with separate budgets, so a plot offer never appears beside a grief search.
Homes leaving an agency
You want the weekly work done without a monthly retainer that is larger than the ad budget.
Groups running many locations under one brand should also read franchise marketing software, which covers approvals and budgets by location in more depth.
Which plan
Starter at $49 a month runs one home on one channel, usually local search ads or review requests. Growth at $149 a month runs ads, email and social together with budget optimization, where most single homes start. Scale at $499 a month covers up to 15 locations, each with its own approver and white-label reports.
Keep the case system and website you already have.
Funeral home marketing cost against an agency
None of the funeral marketing agencies on the first page of search results publishes a fee. Thrive, Straight North, Outcompete and Tribute Technology all ask for a call, so compare a year of published software prices with the quote you get.
LocaliQ's 2026 search benchmarks have no funeral row. The nearest category, personal services, has a median cost per lead of $54.60. At that rate the Growth plan costs about what three leads cost each month. When an agency quote arrives, ask for the fee in writing, separate from ad spend, and compare it to the same number.
If you want a new website, printed preneed materials and a strategist on the phone each month, an agency is the better buy. If you want the weekly ads and emails produced while you keep control of every word, software is.
A year before ad spend
$588
AiMarketer Starter, one home, one channel
$1,788
AiMarketer Growth, ads, email and social for up to 3 brands
$2,388
Weave at its $199 entry price, texting and reviews
$3,564
GoHighLevel Unlimited, before anyone builds the workflows
$5,988
AiMarketer Scale, up to 15 locations
$6,000
Masset, a content library for every location
AI marketing agent
Get next month's preneed ads and review requests drafted this week
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Questions about funeral home marketing software
How much does funeral home software cost?
Funeral home software costs from $0 to about $500 a month on the prices vendors publish. Tukios charges $0 for website setup, hosting and design, Afterword case management starts at $79 a month, and Masset is a flat $500. FrontRunner, Passare, Gather and Parting Pro quote each home, usually by case volume and locations.
What is the best funeral home software?
The best funeral home software is the one your directors will actually use for every case. For arrangements, contracts and documents, compare Passare, Gather, Parting Pro, Osiris and Afterword. For the website and obituaries, compare Tukios, FrontRunner and Tribute Technology. Marketing tools sit on top of those, they do not replace them.
What is the most effective marketing for a funeral home?
The most effective marketing for a funeral home is being found and trusted at the moment a family searches. That means a Google Business Profile with steady reviews, search ads on "funeral home near me" and "cremation cost" plus your town, posted prices, and a preneed program that keeps in touch with families who asked.
Does traditional advertising still work for funeral homes?
Traditional advertising still works for funeral homes where the families you serve still read the local paper, attend church events and see community sponsorships. It builds a name over years. It rarely catches the family searching tonight, so most homes keep a smaller print budget and move the rest to search ads and reviews.
How do funeral homes get more cases?
Funeral homes get more cases by winning at-need searches and growing a preneed book that turns into future cases. In practice that means search ads in each town you serve, a review request after every service, clear prices online, preneed seminars and follow-up mail, and aftercare that keeps families close for the next time.
We run a funeral home and a cemetery. Do we need two systems?
A funeral home and cemetery combination usually runs a case system such as Passare, Gather or Parting Pro on the funeral side and a cemetery records tool such as PlotBox for plots and interments, ideally connected. Marketing can run from a single account with separate campaigns for at-need, preneed and property sales.
Related reading
Funeral homes serve many of the same families as senior care. Assisted living marketing software and home care marketing software cover how those operators market to adult children, and senior living CRM pricing compares the CRMs they use. For paid search costs, Google Ads management cost lays out the three ways to pay. Every industry we cover is on use cases.