AiMarketer

Marketing reporting

Marketing reporting tools: marketing reporting software and client reporting tools for agencies

Reporting tools report on work someone else did. Here is what the main marketing reporting platforms cost in August 2026, how each one bills you as your roster grows, and where an agent that runs the campaigns reports differently.

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The short answer

Marketing reporting software pulls results from your ad, email, analytics and social accounts on a schedule and turns them into a dashboard or a branded client report. Verified in August 2026, the main options are AgencyAnalytics at $20 per client per month, DashThis at $44 to $429 a month by dashboard count, Swydo from 69 euros a month by data source, and Databox free for one dashboard then $64 to $399. The number that decides your bill is not the sticker price, it is the billing unit: per client, per dashboard or per data source. At thirty clients those three models produce monthly costs of roughly $600, $429 and $429, and one of them nearly doubles.

Last updated August 2026. Vendor pricing checked 21 August 2026.

Two different products are sold as marketing reporting software

Search the category and every result looks like the same thing with different screenshots. There is a real split underneath, and it decides which questions your reports can answer. A reporting-only platform reads your accounts from the outside. An execution platform reports on work it did itself, so it also holds the reason a number moved.

Category What it does Question it can answer Question it cannot
Reporting-only platforms Connect to ad, email and analytics accounts through APIs, normalize the metrics, apply a branded template, send on a schedule. AgencyAnalytics, DashThis, Swydo, Whatagraph, Databox. What happened, across every channel, in one place, without four logins. Why it happened. The tool never saw the decision, only the outcome.
Spreadsheet and BI builds Looker Studio, Sheets or a warehouse plus a BI layer. You model the data and maintain every template yourself. Anything you are willing to build, with no per-client fee. Whether it will still work next quarter. Connector changes break these quietly.
Execution platforms that report on themselves The system that planned and ran the campaign also logs every change it made and why, then reports on both. What happened and which decision produced it, with a reversible audit trail. What a channel you did not connect to it is doing.

Most agencies need the first category and should buy it without overthinking. The distinction starts to matter when the monthly call turns from "here are the numbers" into "so why did cost per lead climb in week three", because that answer lives in the decisions, not the metrics. Our own AI marketing dashboard is built on the third model, and the honest limits of that are set out further down this page.

What marketing reporting tools cost, checked in August 2026

Every figure below was read off the vendor's own pricing page on 21 August 2026. Where a vendor publishes only annual pricing, the table says so, because the monthly rate is typically 20 to 25 percent higher.

Tool Published price You pay per White label Best fit
AgencyAnalytics $20 per client per month billed annually, roughly $24 monthly. Enterprise terms above 25 clients. Client Included, with custom domain and sending address Agencies with a growing roster that want one predictable line per client.
DashThis $44 for 3 dashboards, $139 for 10, $279 for 25, $429 for 50 or more, billed annually. Monthly billing costs more. Dashboard Included on every tier Small agencies with a stable, known number of clients.
Swydo 69 euros a month covers the first 10 data sources, then 4.50 euros each to 100, 3 euros to 500. Around 62 euros billed yearly. Data source Included Rosters where each client has only two or three connected accounts.
Databox Free for 1 dashboard and 3 sources. Analyst $64, Pro $159, Growth $399 billed annually. Extra sources $5.60 each. Plan tier plus data source On paid tiers In-house teams tracking one business deeply rather than many shallowly.
Whatagraph Max tier published at 699 euros a month billed annually. The Prime tier is quote only. Quoted package Included Agencies buying presentation quality and willing to talk to sales.
Looker Studio Free. Nothing, you pay in maintenance time You build it Anyone with the time and appetite to own the templates and the connectors.
AiMarketer Scale $499 a month, up to 15 brands, with per-brand approval workflows. Plan, not per client White-label reports included Agencies that want the campaigns run and reported by the same system, not just reported.

Two notes on accuracy. Swydo and Whatagraph rendered euro pricing to us rather than dollars, so those two rows are the published euro figures and not a converted estimate. And Whatagraph is the one vendor here that does not publish a full rate card, which is worth weighing on its own: you cannot budget against a number you have to ask for.

The billing unit decides your bill, not the headline price

This is the part almost every comparison skips. Reporting tools charge against three completely different units, and the cheapest tool at five clients is rarely the cheapest at thirty. Below is the same agency priced against each model: thirty clients, averaging three connected accounts each, so ninety data sources in total. Every figure is computed from the published rates in the table above.

Billing model Example tool Cost at 30 clients, 90 sources What makes it grow
Per client AgencyAnalytics 30 clients at $20 = $600 a month Winning new business. Every client you sign adds a fixed line, whether that client is a $500 retainer or a $15,000 one.
Per dashboard DashThis The 50-dashboard tier at $429 a month Complexity per client. Two dashboards for one client costs the same as two clients.
Per data source Swydo 69 euros plus 80 extra sources at 4.50 = 429 euros a month Channel sprawl. A client who adds TikTok and LinkedIn costs you more even at the same retainer.
Tier plus data source Databox Growth at $399 plus 87 extra sources at $5.60 = about $886 a month Both at once, which is why this model punishes agencies hardest.
Flat, capped by brand AiMarketer Scale $499 a month, but the cap is 15 brands, so 30 clients does not fit Nothing, until you hit the cap. Then it is a hard stop rather than a creeping bill.

Read the last column before the third. The cost today is a number you can check; the thing that makes it grow is a decision you are making for the next three years. An agency whose clients are simple but numerous should not be on a data-source model. An agency with a handful of complex enterprise clients should not be paying per client. And the tier-plus-source model is the one to price carefully, because it charges you twice for the same growth.

The same trap shows up across the wider stack, where vendors bill by seat, by contact, by profile or by send. We laid out all seven patterns on AI marketing software pricing, and the general budget bands by team size on how much AI marketing costs.

What to include in a marketing report

Four sections, in this order. Most agency reports fail by inverting it, opening with channel activity and burying the money on page nine, by which point the client has already decided how the meeting is going.

1. What it cost, and what came back

Spend, revenue or qualified leads attributed to that spend, and the ratio between them. Put it first. A client who reads only the first block should still know whether the month worked.

2. How that compares

Against last month and against the target you agreed. A number with no comparison is not information. This is also where seasonality gets acknowledged before the client raises it.

3. What ran

Campaigns, creative, sends and posts, with the winners and losers named. This is the section reporting tools automate best, and the one clients skim.

4. What changes next

Three to five specific actions with owners. Written by a human, every time. This is the section clients actually read and the reason they keep paying you.

One discipline worth enforcing: if a metric appears in the report and nobody can say what they would do differently if it doubled, take it out. Impressions, reach, engagement rate and follower count fail that test in most B2B reports. Cost per qualified lead, revenue per channel and payback period pass it.

Which reporting setup fits you

Agency, 10 or more clients

Buy a per-client reporting platform and stop thinking about it. At this size the predictability is worth more than any feature, and $20 a client is cheaper than the hours you currently spend assembling decks.

Agency, under 5 clients

A dashboard-count plan or Looker Studio both work. The deciding question is whether you would rather pay $44 a month or maintain templates yourself when a connector changes.

In-house marketing team

You do not need white label and you do not need per-client billing. A free Databox or Looker Studio setup covers most in-house reporting, and the money is better spent on execution.

Agency running the work as well as reporting it

This is where an execution platform earns its place. If the system that ran the campaign also writes the report, the "what changes next" section stops being a Sunday night job.

Multi-brand operator, up to 15 brands

Per-brand approval workflows matter more than report design here, because the risk is something shipping under the wrong brand, not an ugly chart.

Solo consultant

Free tooling and a written summary beats paid software. Clients at this size are buying your judgment, and a branded PDF does not make it more convincing.

Where we are honest about the limits

AiMarketer is not a dedicated client reporting platform, and if that is the only thing you need, one of the tools above is the better buy. AgencyAnalytics connects to far more data sources than we do, DashThis will template a report more precisely, and Looker Studio costs nothing. We do not pretend to compete on connector count.

What we do differently is narrower. Because the agent plans the campaign, writes the creative, launches it to your connected accounts on approval and moves budget between them, the reporting is a by-product of work the system did itself. That means the report can carry the reason a number moved, not just the number, and every change is reversible. White-label reports and per-brand approvals sit on the $499 Scale plan, which is capped at 15 brands. Above that, buy a per-client reporting tool.

We are also in early access. Judge us against an execution platform, not against a mature reporting suite with a decade of integrations behind it.

Questions people ask about marketing reporting software

What is marketing reporting software?

Marketing reporting software connects to your ad, email, analytics and social accounts, pulls the numbers on a schedule, and turns them into a dashboard or a branded report you can send to a client or a boss. The category exists because the platforms each report their own results under their own attribution rules, so somebody has to reconcile them in one place.

How much do marketing reporting tools cost?

Verified in August 2026: AgencyAnalytics is $20 per client per month billed annually, DashThis runs $44 to $429 a month by dashboard count, Swydo starts at 69 euros a month for ten data sources, and Databox is free for one dashboard then $64 to $399 a month. Whatagraph publishes only its Max tier at 699 euros a month. The sticker price matters less than the billing unit, because that is what grows.

What should be included in a marketing report?

Four things, in this order: what ran, what it cost, what came back in money, and what changes next. Add the comparison against the previous period and against the target. Everything past that is decoration. If a client cannot tell from the report whether last month made or lost money, the report failed no matter how good it looks.

What is the best client reporting tool for agencies?

It depends on your billing unit, not your feature list. AgencyAnalytics is the most direct fit for a large roster because per-client pricing is predictable. DashThis suits small agencies with a fixed number of dashboards. Swydo works well when clients have few connected accounts each. Databox fits in-house teams more than agencies. Looker Studio is free if you will maintain the templates yourself.

Can marketing reports be automated?

Yes, and this is the mature part of the category. Every tool listed here can pull data on a schedule, apply a branded template and email the finished report to a client without anyone opening it. What is not automated is the commentary. Most agencies still write the "what this means and what we are doing about it" section by hand, which is the part clients actually read.

What is the difference between a marketing dashboard and a marketing report?

A dashboard is live and meant to be checked while you can still change something. A report is a snapshot, usually monthly, and usually arrives after the month it describes is over. The practical test is whether looking at it ever changes what you do that week. If not, you have a report on a screen, not a dashboard.

Do I need white label reporting?

Only if you are sending reports to clients under your own brand. White label means your logo, your colors, your domain and your sending address instead of the vendor's. It is included as standard on AgencyAnalytics, DashThis and Swydo, so it is rarely worth paying a premium for. In-house teams reporting to their own executives do not need it at all.

If you are reporting on work an agency does for you, AI marketing agency explains what the three agency models actually charge and where reporting sits in a retainer. Agencies running client work will get more out of AI marketing for agencies, and the live view rather than the monthly snapshot is covered on the AI marketing dashboard. For the paid channels most of these reports cover, see AI advertising and Google Ads management cost. And if the question underneath the report is which channel actually earned the credit rather than how to present it, that belongs to the measurement layer, compared on marketing analytics software.

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