White label marketing software

White label marketing tools: white label marketing software and white label marketing platforms for agencies, priced

Verified US prices for the platforms agencies put their own brand on, what your client actually sees at each price, and the cost for a ten-client agency worked out plan by plan.

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The short answer

White label marketing software is sold at four depths, and the price follows the depth. Branded reports cost $20 a report on Semrush or $25 a client on AgencyAnalytics. A branded client dashboard on your own domain starts at $54 a month on DashThis. The whole app on your domain costs $199 on DashClicks and $297 on GoHighLevel. A branded mobile app in the app stores adds $497 a month on GoHighLevel. For a ten-client agency the realistic range is $139 to $499 a month. Every one of these puts your logo on software. None of them produces the campaigns the client is paying you for.

Prices were read from each vendor's own US pricing page or help center in September 2026. Where a vendor publishes no price, the table says so instead of guessing.

Four different products are sold as white label marketing software

Search results mix a CRM you can resell, a reporting dashboard, an email sender and a website builder into one list, as if they were substitutes. Decide which of these you are buying first, because the business model behind each one is different: some you resell as a login, others you wrap inside a retainer.

Kind	Examples	How the agency makes money	Best for
Resellable whole platform	GoHighLevel, Vendasta, DashClicks	You sell the software itself as a monthly subscription, often bundled with setup, and mark up usage such as SMS and email	Agencies whose product is a login: local business CRM, funnels, reviews, texting
White-label reporting	AgencyAnalytics, DashThis, Semrush Pro reports, SE Ranking Agency Pack	You sell a retainer and the branded dashboard proves the work	Service agencies running SEO, PPC and social for clients
White-label channel tool	SocialPilot, Sendible, BigMailer, ActiveCampaign agency program	You run one channel for many clients inside an app that carries your name	Social media or email agencies with a single core service
White-label website builder	Duda	You build and host client sites on a platform the client can log into as yours	Web design agencies selling care plans

White label marketing software prices, plan by plan

The column that matters most is the second one: the cheapest plan that actually includes white label. On several platforms the entry price you see first does not, and the branding sits one or two tiers up.

Platform	Cheapest plan with white label	What the client sees under your brand	What the bill is metered on
GoHighLevel	Unlimited, $297 a month or $2,970 a year. The $97 Starter has no white label	The whole web app on your subdomain with your logo. Branded mobile app is an extra $497 a month	Flat, with unlimited sub-accounts, users and contacts. SMS, email and AI usage billed on top and rebillable
Vendasta	Professional, $499 a month minimum on a one-year contract. Starter at $99 is co-branded only	Client portal on your domain with your logo and renamed products, no Vendasta mention	Team seats (5 included, $35 each after). Wholesale product purchases count toward the minimum
DashClicks	Pro, $199 a month, or $1,788 a year	Dashboard on your domain with your logo, colors and login image, and emails from your sending domain	Flat, with unlimited users and sub-accounts. White-label fulfillment services are paid per order
AgencyAnalytics	Its only plan, $25 per client a month, or $20 billed annually	Client portal and reports with your logo, colors, custom domain and custom email	Clients, counted on subscription rather than activity
DashThis	Individual, $54 a month or $44 annually, for 3 dashboards	Dashboards with all DashThis branding removed, on your domain, with your logo	Dashboards and data sources. Professional is $164 for 10 dashboards
SocialPilot	Ultimate, $200 a month or $170 annually. Premium at $100 brands the reports only	The app on your custom domain, branded login, and system emails from your domain	50 social accounts included, $4 per extra account
SE Ranking	Core plus Agency Pack, $103.20 plus $69 a month, annual billing only	Branded SEO platform and reports sent from your domain, with 10 client seats	Projects and seats
Semrush	Pro report, $20 per report per month	Reports with your logo, on your domain, with Semrush not shown as the sender	Reports, plus a Semrush subscription for the data
Duda	White Label, $199 a month or $149 annually	The whole website builder, dashboard and platform emails on your domain	4 published sites included, $17 each after, plus 6 team seats
BigMailer	Business Pro, $15 per 5,000 contacts, from $60 a month	The email app on your domain with your logo (not your colors)	Total contacts across every client brand
Sendible and ActiveCampaign	Not quoted here	Sendible brands the dashboard, login and emails; ActiveCampaign rebrands resold accounts	Sendible sells white label as an add-on with no clean published price. ActiveCampaign discounts list price 25 to 55 percent by resold account volume

What your client actually sees at each price

"White label" covers anything from a logo on a PDF to an app in the App Store under your agency's name. Pay for the depth your clients will touch, not the deepest tier on the page.

Depth 1

Branded reports

From $20 a report

A PDF or link with your logo, sent from your address. Fine when clients only read results once a month. Semrush Pro reports, SocialPilot Premium.

Depth 2

Branded dashboard

From $54 a month

A live dashboard on a URL like reports.youragency.com. The level most service retainers need. DashThis, AgencyAnalytics.

Depth 3

Whole app on your domain

From $199 a month

Clients log into software that looks like yours: CRM, inbox, scheduler. Needed only if the login is the product. DashClicks, GoHighLevel, Duda.

Depth 4

Branded mobile app

$497 a month extra

Your agency name in the Apple and Google stores. GoHighLevel sells it as an add-on and you supply both developer accounts.

The same ten-client agency, priced on each platform

Headline prices are not comparable because each vendor meters something different. So take one case, an agency with ten clients, and price the cheapest plan that covers it with white label switched on. Usage charges such as SMS, email sends and ad spend are left out.

Platform	Monthly billing	Annual billing, per month	How it adds up
DashThis	$164	$139	Ten clients at one dashboard each outgrow Individual, so Professional with 10 dashboards and 40 sources.
SE Ranking	Annual only	$172.20	Core at $103.20 plus the $69 Agency Pack. Ten projects and ten client seats fit exactly.
DashClicks	$199	$149	Flat Pro price. Client count does not move it.
SocialPilot	$200	$170	Ultimate covers 50 social accounts. At six accounts per client it becomes $240 monthly.
AgencyAnalytics	$250	$200	Ten clients at $25, or $20 on a one-year commitment.
GoHighLevel	$297	$247.50	Flat Unlimited price. Add the branded mobile app and it is $794 a month.
Duda	$301	$233	White Label includes 4 sites; six more at $17 each monthly, or $14 each on annual.
Vendasta	$499 minimum	One-year contract	$5,988 committed for the year, with wholesale products you resell counting toward it.

Watch the meter as you grow, not the ten-client price. Per-client billing on AgencyAnalytics doubles when you reach twenty clients. Flat pricing on DashClicks and GoHighLevel does not move at all, which is why agencies with many small local clients tend to end up there. DashThis steps up in tiers of 10, 25 and 50 dashboards.

Where the vendor's name still shows up

Most white-label failures happen outside the dashboard. Before you sign, check each of these on the trial account, logged in as a client.

The login URL

Without a custom domain the client logs into the vendor's address. Every platform above supports a custom domain, but only on the tier that includes white label.

System emails

Password resets, approval requests and report deliveries often come from the vendor. SocialPilot Ultimate, DashClicks and AgencyAnalytics send from your domain; check the rest on trial.

Support

A vendor chat bubble or help link inside the app gives the game away. BigMailer, for example, removes its own live chat for your clients, so the support load moves to you.

The mobile app

If clients expect an app, a vendor-branded one undoes the web branding. GoHighLevel is the only platform here that publishes a price for a branded store app: $497 a month.

Billing

If the vendor invoices your client, the name is on the receipt. With BigMailer and the ActiveCampaign agency program, you bill clients yourself.

The contract

Vendasta's white label comes with a one-year term. Agreeing to twelve months of software for a client on a three-month retainer is a margin risk, not a branding one.

The part white label software leaves to your team

Look back at the ten-client table. Every product on it gives your agency a branded place to show work. None of them makes the work. The campaign plans, the ad copy, the posts, the emails and the commentary in the monthly report still come from people on your payroll, and that production time is what decides whether a $1,500 retainer is profitable.

That is the gap we built AiMarketer for. Each client brand gets its own workspace, the agent drafts the plan, the ads, the content and the report for that brand, your team approves before anything publishes, and the report goes out under your logo. On the Scale plan that is $499 a month for up to 15 client brands, or $33 a brand when the book is full.

We are not a resellable CRM, and we do not give clients a login under your brand. If selling software seats is your business model, GoHighLevel or DashClicks is the right purchase and we would say so. If your business model is selling results, we sit underneath the reporting tool you already use and take production off your team.

What a Scale workspace covers per client brand

Plan. Channels, angles and offers for the quarter, with reasoning your account manager can edit.
Produce. Search and social ad variants, posts and emails in the client's voice.
Approve. Internal review and client sign-off steps per brand, so nothing ships unseen.
Report. A plain-English performance report under your agency's logo, ready to forward.

What to buy, by how your agency makes money

You sell software to local businesses

GoHighLevel, $297

Unlimited sub-accounts on a flat price, the app on your domain, and rebilling of SMS and email. Move to Agency Pro at $497 when you want SaaS mode and markup on usage.

You sell SEO, PPC or social retainers

A reporting tool, $139 to $250

DashThis if clients use few data sources, AgencyAnalytics if you want a full client portal and can live with per-client billing. Pair it with a production layer so the report has work behind it.

You run one channel for many clients

The channel tool, $60 to $200

SocialPilot Ultimate for social, BigMailer Business Pro for email on your domain. Both bill on accounts or contacts, so price your largest client before you commit.

Your retainers are losing margin to production

AiMarketer Scale, $499

Up to 15 client brands with approvals and white-label reports. The saving is hours per account, which is what a cheaper dashboard cannot give you.

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Questions agencies ask about white label marketing software

How much does white label marketing software cost?

For a US agency with ten clients, published prices run from about $139 a month for white-label dashboards on DashThis to $297 a month for GoHighLevel's whole platform on your own domain, and $499 a month minimum on a one-year contract for Vendasta. Per-client reporting on AgencyAnalytics is $25 a client monthly or $20 billed annually.

What is the best white label marketing platform for agencies?

It depends on what you resell. To sell software logins with CRM, funnels and SMS, GoHighLevel Unlimited at $297 is the most complete published option. To sell done-for-you work with branded reporting, AgencyAnalytics or DashThis covers the client-facing layer. For social-only retainers, SocialPilot Ultimate at $200 puts the whole app on your domain.

Is GoHighLevel white label?

Yes, from the $297 Unlimited plan up. HighLevel's own plan comparison marks white-labeling for Unlimited and Agency Pro, not for the $97 Starter. Unlimited puts the web app on your subdomain with your logo. A branded mobile app in the app stores is an extra $497 a month, and you need your own Apple and Google developer accounts.

Can I resell white label software to my clients?

Yes, that is what the whole-platform tier is built for. GoHighLevel Agency Pro at $497 adds SaaS mode, automatic sub-account creation and rebilling with markup. Vendasta and DashClicks let you sell their products under your brand too. Reporting tools such as DashThis are branded, but you sell the service around them rather than the login.

Do clients know I am using white label software?

Not if the brand never leaks, and most leaks are not in the app. They come from the login URL, the sender address on system emails, a vendor support chat widget, and the name on the invoice. Custom domains and custom sending domains close the first two. You close the last two by handling support and billing yourself.

Can you white label AI marketing for clients?

Yes. The practical version is per-client workspaces with the AI producing campaign plans, ad copy and posts behind the scenes, an approval step before anything publishes, and reports that go out under your logo. The client sees your agency's work and your report. AiMarketer's Scale plan does this for up to 15 client brands at $499 a month.