For plastic surgeons and cosmetic surgery practices
Plastic Surgery Marketing Software and marketing software for plastic surgeons with prices
AiMarketer writes your procedure search ads, consult nurture emails, review requests and surgeon posts, and launches each one only after you approve it. Every draft follows your credential wording, your photo consent rules and the claims you never make.
The agent drafts a real starter campaign for your business: the angle, three ads, a five-post calendar and a budget split. One free run, about 30 seconds.
You have had your free run here. Create your account and the agent writes you a full 90-day marketing plan for your business.
Campaign for . Describe your own business above to run yours.
Campaign angle & audience
Ready-to-run ads
Suggested budget split
First week of content
This is a live generated draft. Want AiMarketer to actually launch and optimize it for you? Describe your business above to run this on yours, or have AiMarketer launch and optimize the campaign for you. You have had your free run on your own business. Create your account and the agent writes you a full 90-day marketing plan for it.
No card required for the demo. Nothing goes live without your approval, and every approved ad and email is logged.
The short answer
Plastic surgery marketing software costs $97 to $499 a month on the prices vendors publish, and most of it is a CRM that tracks consult leads rather than a tool that produces campaigns. Symplast, PatientNow, Nextech and ModMed quote each practice. An AI marketing agent writes and launches the procedure ads, consult nurture emails and review requests after you approve them, for $49 to $499 a month.
This page is about surgical practices: high ticket procedures, a surgeon led consultation and a decision that can take months. Practices that mainly sell injectables, lasers and memberships should read med spa marketing software, which covers rebooking and treatment ads.
The market in three numbers
About 1.6 million
cosmetic surgical procedures performed in the US in 2024
ASPS 2024 Procedural Statistics
349,728
liposuction procedures, the most common cosmetic surgery, ahead of 306,196 breast augmentations
ASPS 2024 Procedural Statistics
$40.04
median cost per lead from search ads for physicians and surgeons
LocaliQ 2026 Search Advertising Benchmarks
What plastic surgery marketing software costs a month
Five published prices, each read on the vendor's own pricing page. The rows do different jobs, and ad spend is extra in every row.
| Vendor | What it is | Published price | Billing unit | Best for |
|---|---|---|---|---|
| Aesthetix CRM | Aesthetic CRM and lead nurture | $299, $399 or $499 | A month for Plus, Pro and Grow, unlimited contacts and users. Required onboarding from $1,500. AI Employee add-on $299 a month. | Practices that need every consult lead tracked and followed up |
| Aesthetix Activate | Done for you add-on from Aesthetix | $499 | A month per location, plus $500 setup, waived on annual billing. | Aesthetix customers who want help running the CRM |
| GoHighLevel | All-in-one CRM and funnels | $97, $297 or $497 | A month, plus a $297 a month HIPAA add-on. | Practices with an agency or staff member who builds it |
| Weave | Texting, reviews and phones | From $199 | A month on the entry plan. Pro, Elite and Ultimate are priced on request. | Two-way texting and review requests next to the phone system |
| AiMarketer | AI marketing agent | $49, $149 or $499 | A month. Starter one brand, Growth up to 3, Scale up to 15. Ad spend is extra. | Practices that need consult campaigns written and launched every week |
Quote only, so not in the table: Symplast, PatientNow, Nextech, ModMed, Zenoti, Plasthetix, MyMedLeads, Pilot Practice, Podium, Birdeye and RepuGen. Growth99 lists paid media plans that manage up to $1,500, $3,500 or $8,000 of ad spend a month, with the fee itself on request. Pabau bills per user and per location but showed no US dollar figure on its pricing page.
Add the onboarding before you compare. Aesthetix CRM on its Pro plan with the minimum onboarding comes to $6,288 in year one, before the AI Employee add-on or any texting credits.
What a booked consultation costs in ad spend
LocaliQ's 2026 search advertising benchmarks report $4.76 per click, a 12.43% conversion rate and $40.04 per lead for physicians and surgeons. There is no plastic surgery row, so treat that as the nearest published proxy. At that rate $1,000 of search ads buys about 25 consult requests.
What happens next decides the cost. If one request in three books a consult, a booked consult costs about $120 in ad spend. If half of those patients do not show, it costs $240. That division is ours, and your own consult log will give a sharper figure. The lever is rarely a cheaper click. It is a reply within minutes, a reminder before the consult and a deposit policy patients understand.
Then comes the long middle. A patient who received a quote for a breast augmentation or a tummy tuck may wait months for savings, time off work or a financing decision through CareCredit, Cherry or PatientFi. A quoted patient who hears nothing from you often books with the surgeon who kept in touch. The AI lead generation page explains how the agent finds and follows up leads across channels.
$1,000 of search ads, worked through
25
consult requests at $40.04 per lead
8
booked consults if one request in three books
$120
ad spend per booked consult
$240
per consult that happens if half do not show
What software does and what stays with the practice
A surgical patient is buying trust in one surgeon. Software can keep the practice in front of that patient. It cannot replace the consultation.
Safe to hand to the agent
- Search ads on procedure names plus the towns you draw from, one procedure per campaign
- An instant reply to every consult request with what to bring and how to prepare
- Consult reminders and a short sequence for patients who did not show
- A nurture sequence for quoted patients with recovery facts and your financing options
- Surgeon introduction posts and procedure explainers
- A review request after the post-op visit and a Monday report by procedure
Stays with the surgeon and coordinator
- The consultation, the candidacy decision and the surgical plan
- The fee quote, the deposit and any change to them
- Photo consent forms and which photos may ever be shown
- The financing application, which the patient completes with the lender
- Replies to a review that could confirm someone was a patient
- Every conversation about a complication or a revision
Plastic surgery advertising rules and what the agent does about each
Surgical ads answer to the FTC, HIPAA, the FCC, the state medical board and, for ASPS members, the society's code of ethics. Meta also requires cosmetic procedure ads to target people 18 or older and restricts before and after images. The agent drafts, you approve, and nothing ships without that approval.
Before and after photos
ASPS code and HIPAA, 45 CFR 164.508
The ASPS advertiser guidelines bar before and after pairs that use different light, poses or photographic techniques, results that are not typical without a clear disclosure, and models shown as if they had the procedure. Using a patient photo in marketing needs a signed HIPAA authorization, and full face images are listed identifiers.
What the agent does
Holds any draft with a patient photo, name or story until you confirm a signed authorization, and never edits a result photo.
"Board certified" wording
ABMS boards and state law
The American Board of Plastic Surgery is the ABMS member board for the specialty. California Business and Professions Code 651 limits "board certified" in physician ads to recognized boards and requires the full board name, and Maryland and Louisiana passed similar laws.
What the agent does
Uses the exact credential line from your brief for each surgeon, with the full board name, and blocks "best", "top" and "#1" claims the ASPS code lists as unsubstantiated.
Reviews and testimonials
FTC rule, 16 CFR Part 465
The rule bans fake or bought reviews, incentives tied to a positive rating, undisclosed reviews by staff and suppressing bad ones. The ASPS code adds that a paid endorser may not vouch for a surgeon's quality of care.
What the agent does
Writes one review request that goes the same way to every patient, with no gift tied to a rating and no filter that hides unhappy patients.
Texting consult leads
TCPA, 47 CFR 64.1200
Marketing texts sent with an autodialer need prior express written consent. Telephone solicitation is barred before 8 a.m. and after 9 p.m. local time, and do not call numbers are off limits.
What the agent does
Drafts texts only for leads who opted in on your form and keeps send times inside the allowed hours.
Financing offers
Regulation Z, 12 CFR 1026.24
An ad that states a monthly payment, the number of payments or a down payment triggers more disclosures, including the annual percentage rate and repayment terms.
What the agent does
Mentions that financing is available and names your lenders, with no payment figure unless you supply the full disclosure text.
A planning summary, not legal advice. Check your state medical board's advertising rules and have a health care attorney review testimonials, photo use and financing offers before they run.
How it works in four steps
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1
Brief
Tell it once about your surgeons and their exact credentials, the procedures you want more of, your towns, consult fee, deposit policy, lenders and the claims you never make.
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2
Draft
It writes the month's procedure ads, consult replies, nurture emails, review requests and posts, each with audience, budget and dates.
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3
Approve
Edit a line or approve it. Drafts that mention a result, a credential, a photo or financing are flagged for a closer look.
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4
Launch and report
Approved work goes out through the ad, email and social accounts you connect. Every Monday you get spend, consult requests and booked consults by procedure.
Leads land in the CRM or inbox you already use. The agent is not a CRM and does not hold patient records, so a practice on Symplast or Aesthetix keeps that system and adds the weekly campaign work on top.
Who should buy what
Here is the plain split, including the jobs where another product is the better buy.
01
EMR and practice management
Symplast, PatientNow, Nextech, ModMed
Charting, scheduling, photos, quotes and billing, with patient messaging attached. If you need a system of record for surgery, buy one of these. We do not chart or store patient photos.
02
Plastic surgery CRM
Aesthetix CRM, Plasthetix, MyMedLeads, Symplast CRM
A pipeline that tracks each consult request from first form to scheduled surgery. Buy one if leads slip through the cracks. We are not a CRM, and leads from our campaigns go into yours.
03
Reviews, texting and phones
Weave, Podium, Birdeye, RepuGen
Two-way texting, call handling and review collection tied to the front desk. They send what you set up once. They do not reach a patient who has never heard of you.
04
Website, SEO and photography
A plastic surgery marketing agency
A new site, a before and after gallery and long term SEO. Agencies such as Etna Interactive, Rosemont Media and Growth99 quote this work. We do not build websites.
What is left is the weekly work the coordinator never has time for: the procedure ad for each town, the follow up email to a Sunday night consult request, the third email to a patient quoted in spring and the review request after the post-op visit. That is the part we do. A practice with a surgeon and a dermatologist under one roof should also read dermatology marketing software.
Which plan
Starter at $49 a month runs one practice on one channel, usually procedure search ads or the consult nurture emails. Growth at $149 a month runs ads, email and social together with budget optimization, where most single surgeon practices start. Scale at $499 a month covers up to 15 locations or brands, each with its own approver.
AI marketing agent
Get next month's procedure ads and consult follow ups drafted this week
Create your account. We will email you a 6-digit code to confirm, and you are in.
No card required. Your data stays yours.
Questions about plastic surgery marketing software
What is the best CRM for plastic surgeons?
The best CRM for plastic surgeons is the one your patient coordinator works in every day. Practices that want the CRM inside the EMR compare Symplast, PatientNow, Nextech and ModMed. Practices that want a separate lead pipeline compare Aesthetix CRM, Plasthetix and MyMedLeads. A CRM tracks leads. It does not write or launch the campaigns that bring them in.
How much does plastic surgery marketing software cost?
Plastic surgery marketing software costs $97 to $499 a month on the prices vendors publish. GoHighLevel is $97 to $497 plus a $297 HIPAA add-on, Aesthetix CRM $299 to $499 plus onboarding from $1,500, and Weave starts at $199. Symplast, PatientNow, Nextech, Podium and Birdeye quote each practice. AiMarketer costs $49 to $499 a month.
How do plastic surgeons get more patients?
Plastic surgeons get more patients by answering every consult request fast and staying in touch through a long decision. That means procedure search ads in the towns you draw from, a reply within minutes, a nurture sequence with financing and recovery facts, steady reviews and a surgeon who is visible online. Most surgical patients research for months before they book.
Can plastic surgeons use before and after photos in ads?
Yes, with conditions. A covered practice needs a signed HIPAA authorization to use a patient photo in marketing. The ASPS code bars pairs taken with different light, poses or techniques, and results that are not typical without a clear disclosure. Meta restricts before and after transformations in cosmetic ads, so many practices keep the gallery on their own site.
Is plastic surgery marketing different from med spa marketing?
Yes. A med spa sells repeat treatments at a few hundred dollars a visit, so rebooking drives the profit. A surgical practice sells one high ticket procedure after a consultation, a quote, a financing decision and often weeks of thought. The marketing has to fill consults, cut no shows and keep quoted patients warm until they schedule surgery.
Should a plastic surgery practice hire an agency or use software?
Hire an agency if you need a new website, photography, SEO and a strategist on the phone. Most plastic surgery agencies quote rather than publish a fee. Use software if the plan is clear and the weekly work never gets done: the ads, the consult nurture emails, the review requests and the posts, each one approved by you.
Related reading
For non-surgical aesthetics, med spa marketing software prices the booking platforms and rebooking tools, and med spa marketing agency pricing lists published agency fees. Dermatology marketing software covers cosmetic consults in a medical practice. For paid search, AI for Google Ads explains what Google automates and what still needs a person, and Facebook ads automation covers what can safely run on its own. Every industry we cover is on use cases.